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Jan Gordon

How The Curatti Blog Became What It Is Today

Curatti - Adapt or Fail

Let’s start with this disclaimer: Never try to recreate somebody else’s idea. When I see articles telling people that they can have the same success as “I did”, if they follow these simple steps, it drives me crazy. So many factors need to be established before embarking on such a plan, there is simply no…


Shelly Kramer

Audio Content Is Growing! Are You On Board?

Audio Content

Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shelly Kramer. It is another in our “Great Articles You may have missed” series. Don’t Just Create Audio Content. Market It! Audio content—everything from traditional podcasts to Facebook’s newly introduced Live Audio…


Susan Gilbert

How to Be Successful in Social Selling

social selling

Are your revenue goals falling behind? Is your business not experiencing a high return from your social media efforts? In the past, sales were generated from cold-calling, advertising and marketing online with services like Google Adwords. Today, that has all changed with the rise of mobile marketing and social networks. The result has been the…


Andy Capaloff

How To Find Your Unique Blogging Style

Unique Blogging Style

In my interview for the Summit on Content Marketing, I discussed blogging mistakes and how to fix them. Of course, the biggest mistake of all is blending into the faceless crowd, writing without anything approaching a unique blogging style. And unless you are breaking must-read news on a regular basis, you need to stand out…


Tony Zambito

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,…


John Jantsch

Answer These 4 Questions to Aid Your Marketing Strategy

Marketing Strategy

There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your…


Nicole Stelmar

How To Identify and Understand Your Target Market

Target Market

You may be missing a vital piece of the content marketing puzzle. This is true whether you’re just starting out your adventure in content marketing or you established your tried-and-true strategy years ago. One of the most important components of an effective content marketing strategy is understanding your target market. By having a clear understanding…


Andy Capaloff

6 Common Blogging Blunders (And How To Fix Them)

Common Blogging Blunders

In the Summit for Content Marketing, I was asked to discuss Blogging Blunders. Because I manage the content seen on Curatti, the title was chosen for me. I grew to like the idea because it’s true that I’ve seen my share of blunders. Plus, I love helping people to learn from the mistakes of others…


Scott Aughtmon

What Content Marketers Can Learn From An 8 Year Old Boy

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lesson…


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