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Helen Bradford

The Importance Of Keyword Research For Your Website

Keyword Research

In the online world, people don’t just stumble upon websites, but instead search for a product, service or content they need. To be visible to your target audience, you need to start using the right keywords – ideally the same ones they’d be typing in the search engine. Keyword research is a process of realizing…



Ruchika Sharma

Your Complete Content Plan, Part 2: Content Creation

Content creation

In part one of  “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but…


John Jantsch

The Importance of Great Storytelling In Your Web Design

Storytelling

Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it…


Ruchika Sharma

Your Complete Content Plan Part 1: Keyword Research

Keyword Research

As a Content Marketer working with a web push platform, at the beginning of every month, I encounter the trickiest part of my job – creating my monthly content plan. As much as I loved content marketing, I hated formulating my Content Plan. It was a nightmare for me! However, this one thing serves as…


Shelly Kramer

Understanding The Psychology of the Web Searcher

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”  ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking…


Jan Gordon

How to Find Keywords Your Competitors Don’t Know About

By Barry Feldman Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think…