5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)
Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to
Why Email Outreach Campaigns Work and Bulk Campaigns Don’t
Email marketing is pronounced dead every year. But the truth is, it’s the main direct marketing channel for most businesses, digital or offline And according to reports and experts, it is still the leading channel for ROI. It hasn’t lost its efficiency. But the game has changed, as did email marketing methods. This means that
5 Ways to Promote Your Blog Content
Launching a blog has become relatively straightforward in recent years. What you need is a theme and a few words to call your own. Well, a bit more than that is required, but that’s the general idea behind a blog. It should not come as a surprise to anyone that not all blogs are of
Ramp Up Your Email Campaigns with These 4 Psychology Hacks
An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all
A Comprehensive Guide to Broken Link Building
Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research
Everything You Need to Know About Personalized Marketing
Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of
5 Things B2B Marketers Should Learn from B2C
It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This
What is Digital Marketing 4.0?
Marketing 4.0 is a marketing strategy based on research by Professor Phillip Kotler. According to both Caffeinated and Kotler’s marketing 4.0 principles, effective marketing requires more than just online engagement between sellers and buyers. Offline engagement also has a part to play. Digital relationships as part of economic growth are just a part of the model that
When Does Personalization Cross The Line From Fuzzy To Creepy?
We all like to feel that we are personally being addressed in marketing efforts aimed at us, right? But at what point does personalization cross the line and simply go too far? Daniel Newman delves into the subject. It is another article in our “Great Articles You may have missed” series….. Personalization: How Much Is
10 Reasons Your Emails May Land in the Spam Folder?
With the expansion of commercialization in the digital marketing, our Email inboxes are regularly bombarded with emails from companies or individuals who are apparently trying to give us a free bank account, free insurance, or transfer an amount worth a fortune. Hilarious, right? OK, they’re not-so-hilarious! These SPAM emails are actually downright irritating and time-consuming.
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