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Matthew Murray

5 Simple Website Changes To Multiply Your Lead Conversion Rate

Website Changes That Will Multiply Your Lead Conversion Rate

Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to


David Gutierrez

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


Jan Gordon

5 Reasons Why Blog Content Should be a Part of Your Marketing Strategy

Blog Content Should be a Part of Your Marketing Strategy

You know this by now, but it doesn’t hurt to say it again – content is the most important part of your digital marketing strategy. We’ll tell you why in a minute. It’s true that the hype has recently shifted from text-based content to video. However, it doesn’t mean you should second-guess the relevance of


Jan Gordon

Quick Tips For Smart Content Curation

Quick Guide To Content Curation

With the wealth of Data supporting the value of Content Marketing, even those who do not currently leverage its value, are under no doubt as to its importance. As experienced writers are all too aware, it’s almost impossible to write truly unique content. That said, we must all inject something in our articles that draws


Avinash Nair

How to Place AI at the Forefront of Your Content Marketing Strategy

Using AI For Content Marketing Strategy

In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding


Joan Selby

B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate

Optimize Creativity & Conversion Rate

Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the



Susan Gilbert

12 Tools For Lead Generation, Infographic Creation, and Images

Tools For Lead Generation, Infographic Creation and Images

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Lead Generation Tools Resources to Create Infographics Image Tools 4 Tools That Will Power Up Your Lead Generation 1) Understand your target audience –


Anna Rud

How to Come Up With Ideas for Evergreen Content

Ideas for Evergreen Content

More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,


Jan Gordon

How the Right Content Strategy Will Aid Your Inbound Marketing

How the Right Content Strategy Will Aid Your Inbound Marketing

An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help


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