Susan Gilbert
November 7, 2018

How to Use Guest Blogging to Build Your Business

Guest Blogging

If you are a business owner with a blog, have you thought about blogging on more than your own website?

It can be very beneficial to you and an integral part of how you do business. Whether you have or haven’t, keep reading to find out all about guest blogging and how it can help your online business.

What Is Guest Blogging Anyway?

Basically, it is a partnership that results in an exchange of content between two business sites. Guest blogging can be a great way to build the reputation of your business online. The goal of becoming a guest blogger is usually to:

  • Build relationships with other business owners within your niche market
  • Increase your online presence and gain traffic
  • Build your email list
  • Establish yourself as an expert in your field
  • Build your brand and reputation
  • Gain more opportunities to guest blog or partner with others in your business market

Great content does one essential thing: improve your brand image. It also gives the right audience a strong reason to listen to you.

~ Neil Patel

As a business person, first determine your goals for guest blogging. Once you have determined your goals, it’s time to find the right audience that is suitable for your content.

Consider some of the blogs that you already visit on a regular basis. Most business owners stay in touch with their fellow businesses through social media as well as blogs that pique their interest. If you know your way around a blog, then you know which ones have a greater sphere of influence and which do not. As you comment on blog posts and interact on social media, you get a sense of who the owner is and if their goals and ideals match yours. When they do, that person may offer a potential guest blogging opportunity.

There are ways to find opportunities once you have defined your goals for getting into guest blogging in the first place.

Build Relationships With Other Business Owners In Your Niche

When business owners help each other, everybody benefits. It may begin as guest blogging right now, but it can mature into joint venture partnerships and other more lucrative business propositions. When you guest blog, make sure that you can offer something enticing in exchange.

Increase Your Online Presence and Gain Traffic

Every business could use more traffic. When you guest blog within your niche market, the traffic is targeted. That means that the people who you are gaining as an audience are already looking for you. Now, they know where you are located and can spread the word. Depending on the topic of your guest posts, you can also begin building brand awareness in this new section of the niche market community.

Grow Your Reputation As An Expert In Your Field

This will come across in the knowledge that you impart through your quality content. Provide readers with something that they haven’t heard before. Showcase your expertise and become a business owner that can be trusted.

Acquire New Visitors To Your Website

Links to your website from other sources are valuable to any online business. Check with the host blog to see what they are offering in the way of links. Some allow you to add two or three links in each piece of content and/or author bio box.

Build Your Brand And Reputation

The audience of the host blog trusts them, and now you want to garner a bit of that trust. Don’t disappoint. Choose topics that this audience will want to read about and fill it with rich, usable content. Look for blogs that have a good reputation among readers.

Build Your List

Like we already mentioned, the traffic is already targeted to your niche. Through the backlinks you garner, offer the new visitors something of value to keep them coming back for more.

Gain More Opportunities To Guest Blog

When you keep content relevant and usable, adhere to the guidelines of the host blog and bring your “A” game, those who follow that blog will talk about you. Even the host blogger may ask you back and discuss you in their social circles. That can result in solicitations to guest blog on more notable sites. As your reputation grows, so does the awareness of your brand and other business opportunities.

In Closing

The reasons and goals for guest blogging are also some of the benefits for your online business. As you learn the ins and outs of guest blogging, you will hopefully position yourself and your brand to become sought after by others in your market.

Over To You

Do you or have you ever guest blogged? What were your experiences? Can you offer any additional advice to those considering this? Thanks!


You may also want to readGuest Blogging Outreach: How to Pitch an Article No One Will Turn Down

Guest Blogging Guidelines: How We Compiled Ours

How Guest Blogging Can Be The Secret To Traffic Success

Featured image: Copyright: ‘‘ / 123RF Stock Photo

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Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence,” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: