How to Level Up Your Brand’s Content Marketing Game
Content production and distribution are highly effective marketing strategies that brands can use to drive business success. High-quality content can contribute to branding, building awareness, boosting conversions, and nurturing customer loyalty. It’s also cost-effective. And most importantly, it delivers results. In fact, a survey published in March 2022 discovered that 91% of marketers said content…
How To Audit Your Content Strategy For A Website Redesign
If your business goals have shifted or changed recently, or if you’re preparing to enter a new segment of your market, a website redesign is likely to be on your radar. Companies that are trying to maintain their competitive edge and stay on top of trends understand the importance of keeping a fresh image that…
12 Brand Mention, Twitter Strategy and GIF Making Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…
How To Scale Up Your Content Marketing (As A Solo Blogger)
There was a time when blogs were all about answering people’s questions and writing stories. Nowadays, however, they’re used as sales and growth tools. That’s why so many bloggers are interested in scaling up their blogs to turn them into assets that can generate income for years. But how do you achieve that as a…
AI and Content Marketing: How Machine Learning Is Impacting SEO
Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…
How To Incorporate Snackable Content In Your B2B Marketing Strategy
Marketers have always been looking for ways to capture the attention of their buyers and get new blog post ideas. The audience is narrow, defined and has very specific needs. As we all know, there is so much information around us that it’s becoming ever-harder to stand out among all our competitors and reach our prospects.…
How to Use Visuals in Your Content Marketing Strategy
We’ve all heard the statistics – visuals are more memorable, more engaging, and more persuasive than text alone. So we add visuals to our content marketing strategies. Simple enough, right? Not so fast. A 2018 survey of marketers and creative professionals by Libris revealed that while most of the time visuals enhance the performance of…
Top 5 Steps to Craft a Blog Content Strategy
After a relatively sluggish start, blogging gained popularity quickly during the late 1990’s and early 2000’s. Since then, we’ve been witnessing a sort of revolution where countless individuals have made a name for themselves. Inevitably, the issue of quality over quantity was put into focus as more people started using blogs Businesses, in particular, realized…
4 Secrets for an Exceptional B2B Content Marketing Strategy
Everyone knows that content marketing is getting a lot of traction in the B2B sector. According to the Content Marketing Institute’s 2018 B2B Marketing Benchmarks Study, 91% of B2B marketers use content marketing now. Out of the 9% non-users, more than half are planning to launch a content marketing effort within 12 months. On the…
How to Place AI at the Forefront of Your Content Marketing Strategy
In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…
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