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Robert Mening

How to Start a Business Blog [Infographic]

How to Start a Business Blog [Infographic]

Over the years, blogging has changed. But it has changed for good. It was always personalized and meant to share personal views and knowledge. Now, it is more diverse, creating social and economic avenues for everyone who is connected to the internet. Having a business blog has long since become an essential part of any…


Rachel Bartee

10 Steps To Develop Your Social Media Content Strategy

ocial Media Content Strategy

Out of all challenges the current market imposes for businesses, one is particularly interesting for us: social media leadership. Each company needs to establish itself as an authority in the world of social media. Due to the lack of a proper strategy and money constraints, that strategy often fails… miserably. What are these people doing…



Ron Sela

How Intent Can Be Your Secret Weapon as a Content Marketer

Content Marketer

Let’s face it! Everyone can be a content creator today. There are ample free and easy-to-use content creation tools available today. You can get free templates or software for creating just about any type of content you can think of, from text to audio and video content. In a nutshell, it’s no longer about creating…


Julie Pearce

How to Build Content Wealth with Integrity

A fresh deck of 10 well researched, clearly articulated, thought leading blog articles on topics your business has expert knowledge on, could translate to a year’s worth of blog and social media posts, Fact Sheets, downloadable PDFs, eBooks and newsletter material. Add a few well produced infographics and videos, and you have just created a…


Jan Gordon

Before Jumping to Solutions, Know the Context

By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…


Jan Gordon

Make Your Marketing Human-Centered. Here’s How

By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…


Jan Gordon

Activate Your Brand With Participatory Storytelling

By Michael Brito Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, what it stands for and how it makes them feel. They are all influential too. It doesn’t matter what their Klout scores is or how many followers they…


Jan Gordon

Brands Need To Get Content Right

Michael Brito has given us permission to re-publish some of his work. The first piece I’ve selected may be over 4 months old, but it is as relevant and fresh as anything you are likely to find on the web, imparting so much information, it is ‘one to bookmark’. The urgency of this piece can…


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