Are You Over-Automating Your Marketing Campaigns?
Earlier this year, I traveled to Boston for HubSpot’s INBOUND conference. One thing that struck me was a recurring theme that several of the speakers hit on. They kept saying that marketers need to be careful not to over-automate. In other words, they said we need to keep the human side of marketing alive. For social…
The 3 Pillars of Successful Influencer Outreach
For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…
10 Curation Tools and Utilities to Boost Your Content Marketing
Successful content curation requires two things. The first is understanding your audience and what they want to see. The second is finding and sharing relevant content. Ideally this content will come from multiple sources and will include text based content, images, videos, and interactive content. Curated content should also focus on information and entertainment and…
How to Maximize Your Conversions by Personalizing Your Blog Experience
Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content? When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages and the role they play in accomplishing…
How To Overcome Content Marketing’s Biggest Challenges
By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
The Best Blogging Advice You’re Not Taking
Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. The personal blogging success rate, when measured by…
Here’s How Neil Patel Uses Curation That Goes Viral
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story.…
How social sharing can attract more readers to your blog
We all know that whenever you click that publish button, you won’t instantly get thousands of readers clamouring to read your blog. But if you want what you’ve written to be read by more than just your mother and next door’s cat, you will need to promote it. And you also know that one of the best places…
5 Ways Social Media Marketing Is Changing Before Our Eyes
Okay, I’ll say it. This is going to be a controversial post. I’m going to cover some stuff that some of you will disagree with. But that’s alright. In fact, that’s what I’m hoping will happen. You see, as marketers, we’re at our finest when we’re challenging the status quo. If we’re just going with the flow,…
The Surprising Marketing Lesson From a Very Old Bakery
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was…
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