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Paolo Fabrizio

How Will You Improve Customer Experience?

Why You Must Improve Customer Experience

It is becoming ever more important that you constantly improve customer experience to stay competitive. After such a bold statement, I invite you to read the rest of this article. If you disagree, stop reading now because I won’t do anything to convince you. The fact is that I’ve been listening to many companies saying…


Paolo Fabrizio

What Are You Doing To Make Your Customers’ Lives Easier?

Make Your Customers' Lives Easier

Even though today we’re equipped with incredible technology, our lives are not easier. In fact, on one hand, we can instantly get in touch with anybody, but at the same time getting solutions is not faster than it used to be! As customers, we all know it very well when we ask for support but…


Paolo Fabrizio

Why Your Customer Support Needs To Be More Proactive

Proactive Customer Support

Like it or not, we live in a world where speed matters. As customer support conversations flow more and more over digital channels, it’s no wonder that saving or wasting time makes a huge difference. That’s why smart organizations have realized that being proactive is key to delivering excellent customer experiences consistently. So how can…


Paolo Fabrizio

Bad News? How Do You Inform Your Customer?

Inform your customer

Nobody wants to disappoint others. Nevertheless, there may be some situations where you know you do it because something unexpected happened. That’s the moment of truth since how you inform your customer can make or break the experience. Here’s a vivid example to inspire you.


Susan Gilbert

12 Brand Mention, Twitter Strategy and GIF Making Tools

Brand Mention, Twitter Strategy and GIF Making Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…


Lucy Manole

12 Neuromarketing Techniques That Will Continue to Rule the Marketing Realm

Neuromarketing Techniques

Neuromarketing is a market research technique that helps marketers procure and assess accurate insights into various consumer behaviors. These insights are used to customize marketing solutions based on consumer needs and elicit specific favorable responses to marketing content, advertisements, and product packaging. Various technological advancements have been instrumental in aiding the growth of neuromarketing, such…


Ashwini Dave

How To Use Customer Service To Retain Customers And Boost Your Sales

Retain Customers And Boost Your Sales With Great Customer Service

According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the perfect mouthpieces for your brand. On the other hand, poor customer service can cost you heavily. American companies…


Dhruv Mehta

6 B2B Customer Experience Challenges (And Solutions)

B2B Customer Experience Challenges (And Solutions)

In the past few years, Customer Experience or CX has become a factor in the divide between successful and struggling businesses. A layered CX strategy can excite and engage your customers, keeping them associated with you for a significant time. However, it’s unfortunate that brands have to struggle to execute their vision. Also, because CX…


Paolo Fabrizio

Great Customer Service Is About More Than Answering Questions

There's More To Customer Service Than Just Answering Questions

Stereotypes get stronger if they aren’t quickly disproven. When it comes to providing customer support, a frequent one is thinking that front-line agents should only respond. Actually, this is just a partial view of the role of customer service since they need to do more than answering. In fact, when handling conversation, especially over digital…


Paolo Fabrizio

How To Master Live Chat Support Conversations Like a Maestro

Master Live Chat Conversations

There’s a good chance that you are underrating Live Chat as a Digital Customer Service channel. Live Chat is not the newest Digital Support channel – certainly compared to messaging apps, for instance. And this often leads brands to underestimate its peculiar features and challenges. The result is poor customer experiences and employee frustration (for…


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