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Lucy Manole

12 Neuromarketing Techniques That Will Continue to Rule the Marketing Realm

Neuromarketing Techniques

Neuromarketing is a market research technique that helps marketers procure and assess accurate insights into various consumer behaviors. These insights are used to customize marketing solutions based on consumer needs and elicit specific favorable responses to marketing content, advertisements, and product packaging. Various technological advancements have been instrumental in aiding the growth of neuromarketing, such…


Ashwini Dave

How To Use Customer Service To Retain Customers And Boost Your Sales

Retain Customers And Boost Your Sales With Great Customer Service

According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the perfect mouthpieces for your brand. On the other hand, poor customer service can cost you heavily. American companies…


Dhruv Mehta

6 B2B Customer Experience Challenges (And Solutions)

B2B Customer Experience Challenges (And Solutions)

In the past few years, Customer Experience or CX has become a factor in the divide between successful and struggling businesses. A layered CX strategy can excite and engage your customers, keeping them associated with you for a significant time. However, it’s unfortunate that brands have to struggle to execute their vision. Also, because CX…


Paolo Fabrizio

Great Customer Service Is About More Than Answering Questions

There's More To Customer Service Than Just Answering Questions

Stereotypes get stronger if they aren’t quickly disproven. When it comes to providing customer support, a frequent one is thinking that front-line agents should only respond. Actually, this is just a partial view of the role of customer service since they need to do more than answering. In fact, when handling conversation, especially over digital…


Paolo Fabrizio

How To Master Live Chat Support Conversations Like a Maestro

Master Live Chat Conversations

There’s a good chance that you are underrating Live Chat as a Digital Customer Service channel. Live Chat is not the newest Digital Support channel – certainly compared to messaging apps, for instance. And this often leads brands to underestimate its peculiar features and challenges. The result is poor customer experiences and employee frustration (for…


Robin Singh

How to Create A Knowledge Base Portal That Your Customers Will Love

Your Guide To Creating A Knowledge Base Portal

For 12% of customers across the globe, not being able to resolve issues on their own, forms the most frustrating aspect of poor service experience. With the mounting expectations of customers for seamless self-service experiences, creating a knowledge base portal that provides instant answers to questions is becoming a need of the hour.  To satisfy…


Susan Gilbert

12 Digital Marketing, Content Curation, and Social Listening Tools

Digital Marketing, Content Curation, and Social Listening Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…


Dhruv Mehta

5 Ways AI Can Fuel Your Customer Engagement Strategy

Using AI In Your Customer Engagement Strategy

“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…


Paolo Fabrizio

2 Secret Ingredients For Rock Solid Digital Customer Service

Rock Solid Digital Customer Service

Yes, the situation is still complex but it’s not the same as one month ago. While one month ago most organizations were stuck on ‘what shall we do now’ many of them have already moved on and that’s good news. Meanwhile, a large number of consumers all over the world have sought assistance through digital…



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