The History & Future of Social Media Growth [Infographic]
Social media is something everyone reading this article is likely to take for granted. We could be forgiven for feeling as if it has been with us forever, that everyone is on it, and that it is as much a part of everyone’s life as it is ours. Quite the contrary though! The majority of…
Build More Sales Through Promoting Brand Benefits
Brand USP and benefits Is your business focused more on your product or service features than the benefits these can provide for your prospects? Are you attracting subscribers yet not converting these into sales? Imagine that you are a customer inside a retail store interested in purchasing an appliance. The sales associate goes over all…
Analysis Paralysis is Not a Friend to Your Business
Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…
Does Over-Hyping Contribute to Overwhelm?
Many articles begin with cautions to readers about the ever-increasing volume of knowledge at our fingertips, and how that leads to overwhelm. Commentaries abound around how we might stand out from the crowd. Due to this natural need, the pace of over-hyping and over-labeling has also increased. This trend is at its most obvious in…
Drive More Conversions With Website Retargeting
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…
Business Travel on a Budget: 13 Tips for Savvy Entrepreneurs
Without a doubt, businesses of all sizes spend a lot of money on business travel. The Global Business Travel Association (GBTA) projected total business travel spending would hit $302.7 billion in the U.S. alone. This leads to the question: What exactly are business travelers spending all this money on? The Cost of Business Travel As…
Plan Strategy & Tactics To Achieve Your Business Goals
Do you know the difference between strategy and tactics when creating a goal plan for your business? A strategy is just the starting point to your planning process. Tactics make the entire process work with daily actions. This applies to sports teams as well as businesses. Once you have a set goal in place, you…
What Augmented Reality Means for Brands
Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…
How Can Your Business Effectively Use Snapchat?
With so many social media platforms now playing an integral role in digital marketing, it can seem overwhelming as you try to figure out which ones will be best suited for your brand. And while not every business may be a perfect fit for Snapchat, this smartphone-based social media app has long surpassed the title…
8 Signs That Indicate Your Business Is Failing
The business marketplace has never been so competitive and saturated. During the last decade alone we have experienced the biggest shift in history. In a recent article for Curatti, I talked about the emotional era. I was quite blown away at the immense amount of inquiries received from different individuals. Many validated my perspective on…
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