Curatti Best Articles of 2022 (And Happy New Year 2023!)
2022 is finally over! While the last two years have each been better than their predecessors, as with last year, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to…
How to Use NFTs to Build Brand Awareness
Brands are always looking for new and innovative ways to connect with their consumers and improve their current marketing tactics. These tactics often pursue different goals, one of which is raising brand awareness among the public. While there are several tried and true ways to get the word out about your brand, some companies are…
12 Digital Advertising, Remote Work, and CRM Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Advertising Working remotely CRM Use These 4 Digital Advertising Tools to Increase Your Business Leads and Sales 1) Create More Brand Awareness –…
6 Trust Factors That Strengthen Brand Loyalty
Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…
The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness
This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…
5 Influencer Marketing Mistakes And How To Avoid Them
In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…
How Online Influence is Shifting the Sales Process
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
