10 Artificial Intelligence Tools That Are Integral to the B2B Sales World
AI is integrating ever deeper into even small companies. So much so that there are new Artificial Intelligence Tools coming to market seemingly daily. You can use it to streamline your B2B sales processes in real-time. Although big corporations first embraced the concept of AI, it’s becoming a trend used by many small businesses to…
The Power of AI Tools in Customer Service
As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…
AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]
Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are: (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…
12 Digital Marketing, Content Curation, and Social Listening Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Marketing Content Curation Social Listening tools 4 Unique Digital Marketing Tools 1) Get information faster – Spritz Read content faster and save more time to…
How To Transform Customer Reviews Into Data That Actually Makes Sense
As a small business owner, online reviews, social media mentions, and responses to surveys are the best places to gather essential feedback from your customers. And that is all well and good until it comes time to figure out what to actually do with all of these responses. The problem is that comparing open-ended feedback…
Best Marketing Analytics Tools That Use AI To Improve ROI
Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help. AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…
5 Ways AI Can Fuel Your Customer Engagement Strategy
“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…
How Artificial Intelligence Is Transforming Digital Marketing
I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…
How Chatbots Can Boost Your Site’s SEO
Did you know that ELIZA was the first chatbot in the world? Well, now, you do. Joseph Weizenbaum developed ELIZA at Massachusetts Institute of Technology (MIT) in 1966. Source ELIZA provided a pre-programmed response to the users by studying their entered keywords and phrases. Over time, how ELIZA operated laid the foundation for the…
6 Top Organic SEO Trends to Focus on
The goals of organic SEO specialists remain unchanged from year to year: to get ahead of others in SERPs, to increase returns on investment, to improve revenues. However, the ways of achieving these goals are far less static, what with ever-changing Google algorithms and business landscape. So what are the most important trends to look…
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