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Shiju Mathew

5 High Value Cross-platform eCommerce Marketing Tips

Cross-platform marketing

“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just…


Michael Brenner

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the…


Paolo Fabrizio

The Must-Have’s of a Social Customer Service Platform

Social Customer Service platform

‘Hey Paolo, what’s the best Social Customer Service platform for my business’? This is a question I often get asked that can not be answered with a tweet. In fact, by the time a brand is searching for a ‘digital dashboard’ to interact with different channels with customers, they should have already planned their overall customer…


Ashley Faulkes

Boost Your SEO With These 4 Powerful Tools

SEO Tools

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] The right combination of the right tools can really be a game changer! Especially in the world of SEO. However, with so many available, it is hard to know where to begin.  If you type “SEO Tools” in Google, the results can be overwhelming. Give it a try! There are tools for:…



Avinash Nair

What Is Data Journalism? Do You Need It?

Data Journalism

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and…



Andy Capaloff

Tools, Apps and Plugins: The Making Of A Website

Tools, Apps & Plugins: The Making Of A Website

It’s simply astonishing just how many tools, apps, plugins and extensions a typical online business is likely to rely on in the background, or specifically use on any given day. I’m guessing that most people reading this will be all too aware of this. We’re always open to knowing how we might upgrade on some…


Andy Capaloff

Surveys: The Perils & Pitfalls And How To Overcome Them

Surveys - We're listening

You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7…


Nancy Kapoor

7 Conversion Optimization Tips For Smart Marketers

You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,…


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