The Death Of Social Media Organic Reach And How To Overcome It
Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking…
How Animation Can Become a Part of Your Digital Marketing Strategy
Digital marketing is evolving at a breakneck speed. The constant changes in search engine algorithms are gradually decreasing the importance of traditional SEO. So businesses willing to stay ahead of the game has to constantly look for new ways to promote themselves and their content. That’s because if they don’t do it, then at least…
How to Inspire Emotional Engagement With Video Marketing
85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is…
How To Use Video Marketing In The Era Of Short User Attention Span
Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has…
Paid Media Versus Organic Traffic – When and Why To Use Each
In this article, Robert Caruso discusses paid media and organic traffic generation. Do we need both? When should each be utlizied?  It is another in our “Great Articles You may have missed” series. Paid Media or Organic Traffic? This isn’t a black and white question for any brand. In fact, let me start out this…
Curatti Best Articles of 2017 – Part Two
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…
Curatti Best Articles of 2017 – Part One
4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…
What’s New In The Latest Google AdWords Interface?
Google launched a new interface of AdWords earlier this year. Stacked with features, the latest version claims to provide a better user experience to advertisers in comparison to the previous one. The new Google interface was gradually rolled out to select accounts over time. It is one of the biggest changes in visual appearance since…
Website Advertising Is About To Change. Are You Ready?
Curatti note: This is an important and very timely piece by Bryan Goodwin. He tells stories of obnoxious sales tactics of days gone by, and likens them to modern day website advertising on the web. All ultimately leading to the obvious question: What is acceptable today? If you wish to skip past the history and…
How To Take Advantage Of Your Customers’ Emotions
When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…
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