5 Great Social Media Management Tools for Businesses
Social media management may be quite intimidating and overwhelming for business owners.
There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress.
With that in mind, here are a few tools to help set up an effective social media management strategy for your business:
If you’re in the process of creating a brand, don’t make the mistake of creating one that you can’t claim on social media. KnowEm is a free tool you can use to check and see if your name, business name, product name, etc. is available on social media.
Not only will you be able to quickly see which networks you can establish your name on, but you will also discover over 500 more social networks. You may want to claim your name everywhere, and get active on as many as you can afford the time for!
For those who have time to dedicate Agorapulse is a powerful social media management tool at an affordable price. You can use Agorapulse to publish updates to your main social profiles. These include:
- Your Facebook profile
- Facebook page
- LinkedIn profile
- LinkedIn company page
- Twitter profile.
What I love in particular about their platform is that you can schedule posts to the Facebook and LinkedIn groups you belong to. They even provide analytics so you can see engagement statistics for each profile, page, and group that you post to.
This tool is an absolute must for content promotion. In the case of Facebook and LinkedIn groups, be sure that you have taken the time to get to know the group to ensure that link sharing posts are welcome. When you do post content to the groups that allow it, be sure to review the analytics for each campaign. You need to make sure your posts are getting published and receiving engagement. Use that data to weed out groups that aren’t engaging with your content – especially if you’re near your group membership limits.
Encourage your team to log in to accounts to create updates.
3. Text Optimizer
Creating an effective social media editorial calendar is hard: You need to craft social media updates so that they can trigger lots of engagement?
Text Optimizer is a great content brainstorming platform allowing writers and social media managers to research popular niche questions to put them in their updates.
Here are a few more social media post ideas to diversify your channels and boost your engagement. Use Text Optimizer to find popular questions to ask and/or answer on social media.
Competitors can be a great resource when forming your social media strategy. Buzzsumo allows you to analyze your competitor’s social media strategy.
You can get insights into how your social media activity, engagement, and audience growth compares to your competitors. You can even get alerted to changes competitors make to their social profiles. Soon, they will have a feature that allows you to see the top Twitter mentions for you and your competitors based on total reach.
Do you scan your social media networks to check to see if you have new fans, followers, likes, and so forth? The more social networks you belong to, the longer it will take.
Cyfe simplifies this process by allowing you to create a dashboard with all of your social media analytics on one screen. If you’d prefer not to log in to Cyfe, you can simply have your dashboard emailed to you on a regularly scheduled basis.
Add in widgets for your website’s Google Analytics, keyword rankings, SEO stats, and other data, and you can monitor your business in one screen or PDF!
Alternatively, here are a few more plugins that can help you monitor your social media progress from within your site dashboard.
Find the Best Provider!
You know you need a social media presence. But if you’re time-starved like many of us, even the best tools won’t help you keep things under control. Especially considering there are so many social networks that you “must” be a part of to reach your audience.
As a busy business owner, I know how hard it is to get even one update a week to some of my social profiles. Curatti’s social media service will ensure that your main social profiles never go dry again. And of course, the less time you have to spend worrying about keeping your social profiles maintained with quality content, the more time you can spend simply engaging with people.
I hope you have discovered at least one new social media resource that you won’t be able to live without. If you are familiar with these tools and services, which one is your favorite and how do you use it?
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