11 Key Strategies to Aid Creativity and Productivity
Creativity and productivity are two concepts that are not easy to combine. After all, we think of productivity as something dull, consistent, and stodgy, while creative people are thought to be free-spirited and hard to control. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done,…
5 Under-Utilized Tools to Make the Most of Your Digital Marketing Strategy
Plain and simple, sometimes you need help building your brand visibility. You will find a lot of advice out there about developing your brand through various content strategies and social approaches, and while this is still incredibly important, sometimes it takes a little creativity to set your brand apart from the rest. Not surprisingly, there…
5 Ways to Boost Your Email Marketing Strategy with Blog Content (and Vice Versa)
Short on time to create new content for your email subscribers? Read on for five ways to spin blog content into engaging emails. Do you have trouble coming up with great content to use for your email marketing? If so, then consider ways to integrate your current content marketing efforts (blog posts, guest posts, etc.)…
5 Ways to Find New Customers Online Without Breaking the Bank
By now, you’re probably sick of reading that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there. Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of users and affordability.…
How to Use Slideshare to Build a Stronger Personal Brand
As marketers, we are faced with a multitude of platforms and content tactics to reach our audiences. As the amount of content created on a daily basis increases and trends in content consumption change, it’s necessary to experiment with new forms of content and new platforms. Platforms that enable us to create, distribute and embed…
How To Build Your Writing Career From Home
Did 2020 change your life? I bet, there are very few people who’d answer “no” to that… COVID-triggered lock-downs have sent hundreds of thousands of people to work from home, whether they had planned that or not. And let me tell you from personal experience: Working from home is not for all types of personalities.…
Five Steps to Optimizing Your Pinterest Profile
Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…
Five Really Useful Checklists for Content Marketers (+ Tools Suggestions)
I am a checklist addict, and I can’t deny it. My Pinterest account is full of boards dedicated to infographics, cheat sheets, and checklists. So much so that I have created multiple boards and numbered them, just so I can more easily navigate through them all. Does that sound strange to you? It shouldn’t! These…
5 Great Social Media Management Tools for Businesses
Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…
Your Essential Checklist for Delivering Product Demos That Close Sales
Lead generation is tough but it’s also only part of the puzzle. The real struggle is to turn those leads into buyers. And this is where hosting effective sales demos can help. Whether you have a separate person hosting demos on your brand’s behalf or you are doing it yourself, this checklist will be helpful.…
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