October 28, 2014
Post: Has Your Business Facebook Page Stopped Growing?
Facebook Pages have come a long way since their inception with quite a few changes along the way. Today it is a challenge to build fans and engagement without purchasing expensive advertising. Has your business page been a bit dull lately? Facebook’s new algorithm and rules for link baiting have had an impact for certain,…
October 20, 2014
Post: Beware: Online Marketing Experts Aren’t Always Right
By Barry Feldman True or false: You should do what online marketing experts say. Tralse? Fue? Help me. I’m looking for some middle ground. See, online marketing is: (A) Hard (B) Ever-changing (C) Continuously experimental (D) Different for everybody (E) All of the above You bet your life the answer’s (E). Marketing changes at the speed of…
October 10, 2014
Post: Make Your Marketing Human-Centered. Here’s How
By Tony Zambito One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have…
September 19, 2014
Post: Slideshare: The Biggest Opportunity In Content Marketing
By Michael Brenner At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.” Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is…
September 8, 2014
Post: How to Tap into the Power of Brand Advocates
By Barry Feldman Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce. According to Nielson research, 77% of consumers are more likely to buy a product when they hear about it from friends and family. Got advocates? Maybe you…
September 2, 2014
Post: Make Your Content Memorable. Here’s How
By Lee Traupel Great content marketing can and should incorporate personality! Who sells more Sports Illustrated issues: Peyton Manning or Kate Upton? No contest it’s Kate. Not to be chauvinistic ladies, just trying to make a point. Peyton has the gravitas but Kate “delivers” a level of brand cachet at least in her fifteen minutes…
August 28, 2014
Post: 4 Ways to Maximize Your SlideShare Presentation
As we’ve discussed many times on Curatti, the rise of visual content plays an important part in any company’s content marketing strategy. Whether its opting for an informative infographic, snazzy cover photo, or meme to project a company value, what a company places visually on its social channels can be interest generating or drive people…
August 26, 2014
Post: Turn Stale Content Into Fresh Ideas For Your Business
Are you creating a lot of content for your business blog, but still not getting the results you need? Maybe it’s not so much the quantity that matters, but rather the quality. We need to ‘water the flowers’ and keep our marketing current with fresh ideas. Search engines showcase the articles that attract an audience…
August 17, 2014
Post: Why Your Content Lives or Dies in 10 Seconds
By Lee Traupel Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song – you’re humming along or tuning it out. You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian…
June 22, 2014
Post: To Find Your Customers, Reverse Your Own Customer Journey
Marketers are Customers Too! We’re all so busy trying to figure out how to reach customers, we forget (except when we read otherwise?) that we too are customers! We buy a lot more than we sell! So in mapping the customer journey and trying to figure out how they might reach us, rather than trying…
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