Jan Gordon
September 19, 2014

Slideshare: The Biggest Opportunity In Content Marketing

By Michael Brenner

At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.”

Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health.

In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare.

Can marketers create effective slideshare decks?

Column-Five-Media-screenshot-of-Slideshare-infographic_content-marketing-roundupI think we certainly get lots of practice. If you’re anything like me, you spend a good portion of your time as a marketer either creating slides yourself, helping others create slide decks, or listening to others present . . . (yes you guessed it) . . . slides.

So if we create slide decks as part of our job, why not turn some of those great ideas into something your customers can use? Think about the presentations you attend or create and consider how you can create external versions that answer key customer questions.

If your executives are presenting at conferences, ask them for the slide decks they are using along with a copy of their speaker notes. I have used this effectively for my own presentations and now reach thousands of additional people EACH MONTH on slideshare alone. My top Slideshare presentation is actually about Slideshare called “The Top Slideshares of 2013.”

And if you are interested in additional resources to help you take advantage of the slideshare opportunity, check out some of these best-ever slideshare decks: The Brand Gap, Death by Powerpoint, Mary Meeker’s internet trends report and a Steve Jobs tribute on presentation tips.

If you’re really motivated, you could buy the book, “The Marketer’s Guide To Slideshare by my friend Todd Wheatland (@ToddWheatland). It’s really very easy to read and presents a solid case for the Slideshare opportunity, especially for B2B Content Marketers, and also presents a roadmap to converting leads.

Or for some great insider tips from former Slideshare editor and curator Kit Seeborg and Andrea Mayer check out the book ““Present Yourself: Using SlideShare to Grow Your Business.”



After clicking through some of these resources and slides, tell me: do you think Slideshare is the biggest opportunity in Content Marketing? If not what is? I’d love to hear your thoughts . . .

Michael Brenner is Head of Strategy . Former VP of Marketing and Content Strategy . Speaker, Author and Blogger .

Please visit his excellent blog, connect with him on Linkedin and follow him on Twitter @BrennerMichael.


Originally published as “Slideshare Is (Still) The Biggest Opportunity In Content Marketing” on Linkedin as an update to this article on b2bmarketinginside.com

For full infographic (second image), Slideshare, The Quiet Giant of Content Marketing,  click here  

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Top 100 #Socialmedia Global Influencer | CEO of Curatti, Publisher of #B2B #Content | Author/ Digital Marketing Strategist | http://appearoo.com/JanGordon