August 31, 2015
Post: Turn Your Content into a Lead Magnet for Your Business
Blogging, as you probably already know, has the potential to draw new leads and customers to your business. With the right strategy your business can use this platform to grow your presence online and in social media. According to Hubspot, businesses who have an active blog have a 126% high lead growth rate than those…
August 27, 2015
Post: How social sharing can attract more readers to your blog
We all know that whenever you click that publish button, you won’t instantly get thousands of readers clamouring to read your blog. But if you want what you’ve written to be read by more than just your mother and next door’s cat, you will need to promote it. And you also know that one of the best places…
August 24, 2015
Post: Mobile Sales Just Got Better for Businesses
Is your business active on Instagram and Pinterest? If yes, Great! If not, get started. There is no better time than now to build up your network and take advantage of the latest mobile updates from these two platforms. Facebook, Twitter, Google Plus, and LinkedIn in particular should all be included in your business marketing…
August 18, 2015
Post: The shift towards Social Customer Self-Service
“Good morning sir/madam, how can I help you?” This simple phrase may sound a bit old-fashioned in the future, much like sending postcards is in 2015. Still some people do that but, nowadays, very few. Similarly, an increasing portion of customer care is shifting from phone/email towards self-service channels which means that customers do not necessarily need to interact…
August 12, 2015
Post: Your Essential Cheat Sheet for Social Media Image Sizes
Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts,…
August 11, 2015
Post: Can’t Miss Strategies To Improve Your Social Media Marketing
By Brett Relander It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following…
August 2, 2015
Post: Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
July 20, 2015
Post: How to Attract Evangelists Online for Your Business
A unique brand message goes a long way with your business’s leads and customers. In order to get noticed online you need word of mouth referrals in order to make the sale. Reputation management is a necessary component for brands to effectively attract a loyal audience. The focus should always be on the needs of…
July 15, 2015
Post: Overcoming Content Marketing’s Biggest Challenges
By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
June 18, 2015
Post: The Secrets to a Powerful Blog Post
As a blogger, finding the right words can make all the difference. And today, with more than 152 million blogs on the Internet, that difference can determine your success. While every blog post won’t be a home run, you will get better with each word you write. When asked her secret to writing award-winning content, PD…
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