Post: 5 Compelling Reasons to Outsource Your Content Creation

Whatever your business or industry, staying competitive means establishing a strong online presence that will help you build brand awareness and reach your target market. Your digital marketing strategy should involve content marketing that is all about bringing the right people to you. The value of content marketing is unquestionable. In fact, according to Social…
Post: How To Create Visual Content That Builds Empathy With Your Brand

“Good politics starts with empathy, proceeds to analysis, then sets out values and establishes the vision, before getting to the nitty-gritty of policy solutions.” ~David Miliband via bqotd.com It’s the same for business… It all starts with building empathy, or in other words, understanding and compassion. And that, in turn, starts with building common ties…
Post: Why You Should Consider Outsourcing Your Content

Should you consider outsourcing your content? There may be any number of factors that can help you to decide. And the same factors could (or should) also be applied to your: Lead Generation Social Media Scheduling Social Media Strategy and Management SEO Any other aspect of your business that an expert may be able to…
Post: How Multivariate Testing Can Help Improve Your Website

Do you have a lot of visitors coming to your website each day? In order to convert these leads into paying customers, it’s important to understand how well your design elements are performing. This type of research can be done with two methods: A/B testing Multivariate testing A/B Testing Vs. Multivariate Testing Each one functions…
Post: The 9 Elements In a Successful Business Marketing Plan

A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It also contains detailed guidelines regarding…
Post: How Will AI Ultimately Redefine Human Intelligence?

In this article, Shelly Kramer once again touches upon the subject of AI. This time, she asks how AI will ultimately affect Human intelligence. How’s that for a nice light read to start your week! It is another in our “Great Articles You may have missed” series. How Will AI Redefine Human Intelligence? Do you…
Post: Why Small Businesses Must Never Compromise on SEO

Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you…
Post: 12 Tools To Improve Branding, LinkedIn, and Video Marketing

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Branding Tools Tools to help you improve your LinkedIn marketing Video Tools Make Your Branding a Success with These 4 Tools 1) Be in…
Post: 7 Services, Tools and Plugins We Couldn’t Live Without

When we launched Curatti 2.0 in October 2016, I posted this article on the making of a website. It seems like a good time to revisit some of the tools, services and plugins we use. It’s barely possible to imagine Curatti without them! I have no doubt that we could upgrade on some of these,…
Post: How to Blog Successfully and Stay Fresh While Working Full Time

Let’s get one thing straight: Blogging is WORK. It’s not a leisurely stroll in the park. If you are blogger and you are working full time, it can be a daunting task some days. You really must be careful not to let yourself get burned out. Therefore, you may find yourself doing the same thing…
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