May 2, 2018
Post: This Is Why You Need to Narrow Your Marketing Focus
Is your business spinning its wheels with every popular social media marketing platform? Narrow Your Marketing Focus! After losing traction, you may have been spending more money in your budget than you have wanted to on advertising. But you can still succeed in reaching an audience by focusing on the right methods without the need…
April 26, 2018
Post: B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate
Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…
April 25, 2018
Post: What Your Website Imagery Is Really Saying About Your Business
First impressions count. And when it comes to web design, you’ve got a matter of moments to make that impression stick. Either that or your new visitor will be just one more increment on your bounce metric. In general, when someone visits a website for the first time, they make their initial evaluation based almost…
April 16, 2018
Post: How to Turn Your Blog Into a Lead Generation Machine
As a small business owner, one of your main ongoing goals is (or should be) to continue bringing in new leads with the hope of expanding your customer base. Strangely enough, we’ve reached a dichotomy of sorts. It has never been easier to reach out to potential leads – but it’s also never been more…
April 10, 2018
Post: Get Ready – Google’s Mobile-First Indexing is Upon Us
On March 26, Google announced that it was beginning to roll out its “mobile-first indexing” – something that it has been planning and testing for well over a year. The decision was certainly based upon a number of studies, like the recent one from Stone Temple Consulting, showing that more than 55% of web traffic…
April 5, 2018
Post: How to Come Up With Ideas for Evergreen Content
More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,…
March 29, 2018
Post: How the Right Content Strategy Will Aid Your Inbound Marketing
An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help…
March 27, 2018
Post: How Artificial Intelligence Will Impact SEO and Search
Artificial Intelligence is changing SEO and therefore search. Shelly Kramer details how these changes are taking shape. It is another in our “Great Articles You may have missed” series. The AI Impact on Search There is no shortage of topics to discuss when we’re talking about artificial intelligence (AI). It’s hot for a good reason: AI changes the…
March 22, 2018
Post: The 3 Not So Easy Steps To Innovation and Problem Solving
This article by Greg Satell (aka Digital Tonto) tackles the subjects of problem-solving and innovation. I hope you are as stimulated by it as I was. It is another in our “Great Articles You May Have Missed” series. Tackling Innovation In 3 (Not So Easy) Steps By the early 20th century, the world’s great mathematicians knew…
March 19, 2018
Post: How Will GDPR Affect US Marketers?
Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points:…
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