February 13, 2020
Post: 10 Steps To Becoming a Better B2B Marketer
So you’re a marketer. But are you a great marketer? When I first started in the B2B marketing industry, I thought that it was enough to know the basics. But now that I’ve been doing the job for a few years, I can honestly say that there’s so much I didn’t know. Below are ten…
January 30, 2020
Post: 5 Rules to Follow When Using Infographics in Your Content Marketing
Infographics have become a very popular component of content marketing as many businesses have realized their ability to generate more shares than other types of content. You will find that most blogs these days publish infographics, especially since there are several tools that make it easy to design them. They are everywhere! This is why…
January 28, 2020
Post: Keep Your Brand’s Presence Consistent by Developing Writing Guidelines
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…
December 3, 2019
Post: How To Use Digital Customer Service To Make Business Alliances
‘Tool’ is definitely one the most frequently used terms in Digital Customer Service. But it is overvalued. Actually it’s just part of the solution. In fact, even though tools are very important, they are not enough to deliver excellent and consistent customer experiences. The other missing ingredient? People soft skills, meaning those who daily interact…
November 7, 2019
Post: How to Drive More Website Traffic with Pinterest
Pinterest has become one of the top social networks where people go to for lifestyle ideas, information, and products. Did you know that this platform also serves as a powerful search engine that can provide valuable links to your website? According to the company, online sales referrals top other social networks like Facebook and Twitter…
October 22, 2019
Post: The Business Benefits Of Website Translation and Localization
OK, you have published valuable content on your website. How do you maximize its reach? One of the easiest ways is to go after new languages and foreign markets. How do you most efficiently get your web content to speak the language of foreign audiences and make sure you don’t alienate them? Here are some key terms…
September 5, 2019
Post: Keep Your Business Website Safe From a Cyber Attack
I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…
August 29, 2019
Post: All You Need To Know About Email Marketing Benchmarks
Last week, your business launched a much-anticipated email marketing strategy. After checking the news this morning, your staff found out about a fairly new technique that works better. When will you stop playing catch up? Better yet, how do you know you’re in sync with an email marketing landscape that is constantly shifting? Email marketing…
August 20, 2019
Post: 7 Hallmarks of Successful B2B Companies
Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…
August 13, 2019
Post: Effective Data Scraping Strategies and Resources for Digital Marketers
Data scraping is not a new practice. It pre-dates the internet and existed even before data mining was much of a concept. From a marketing perspective, it began long before manual copying and pasting. Relevant company information got copied with pen and paper. These days, bots do the work for us and have a superior…
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