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Gaurav Sharma

How AI Supports Effective Decision-Making in Organizations

Effective Decision-Making

AI adoption is 2.5 times higher today than it was in 2017, according to McKinsey’s Global Survey on AI. Image via McKinsey & Company And one of the key areas that organizations are using AI is effective decision-making. Through analyses of available datasets, AI is helping leaders make more accurate and consistent decisions. Fast. Unlike…


Alice Elliott

How The Rise of AI Affects Bloggers Socially

How The Rise of AI Affects Bloggers Socially

We’ve all been alerted recently in the news about the rise of AI – namely ChatGPT, the latest evolution in chatbots, released on 30 November 2022. It has attracted media attention because high school students are using it to write their essays! Unfortunately for them, their professors smell the proverbial rat, as the quality of…


Shane Barker

How to Engage Your Target Audience Using These 5 Tactics

Want to boost your sales and revenue? You need to reach out to your target audience and engage them first.  That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…


Srushti Shah

The Power of AI Tools in Customer Service

AI Tools and Customer Service

As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…