December 23, 2015
The Importance Of Content In Modern Marketing
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and…
December 13, 2015
The Life Cycle of the Brand Advocate
Developing a dynamic action plan that optimizes marketplace opportunity is a top priority for any business owner. Implementing this plan most often translates to creative tactical strategies that competitively position a product or service for conversion. With more and more consumers relying on social media to drive their purchasing habits, the endorsement of a qualified…
December 10, 2015
Mapping Buying Experiences To Align With Buyer Goals
Engaging new buyers and repeat customers are the lifeline to achieving growth. While the context of these fundamental challenges has changed via digital technologies, they nevertheless are constant pressures. Recent surveys of CEOs by IBM, PWC, and KPMG all point to major concerns and priorities in expanding the lifeline to growth. Creating distinctive and engaging…
October 29, 2015
Using LinkedIn to Become a Networking Superstar
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
October 15, 2015
How to Build Content Wealth with Integrity
A fresh deck of 10 well researched, clearly articulated, thought leading blog articles on topics your business has expert knowledge on, could translate to a year’s worth of blog and social media posts, Fact Sheets, downloadable PDFs, eBooks and newsletter material. Add a few well produced infographics and videos, and you have just created a…
October 13, 2015
4 Ways To Drive More Opt-Ins From Facebook
How’s your Facebook page working for you these days? Is it driving traffic to your website? Or bringing you the opt-ins and revenue generating leads that you want? You know you need a Facebook page. In all reality, a Facebook page today is like a Yellow Pages listing 10 – 20 years ago. It’s inevitable.…
September 13, 2015
How To Bridge The Gap Between IT and Social Media
Incorporate the Building Blocks of IT into your Social Media Deliverables In my many years in IT, as programmer, analyst and tester, I have found that idiot-proofing systems is paramount. This is a variation on the understood meaning, and probably more than a little unfair to those I sought to build systems to defend against.…
August 11, 2015
Can’t Miss Strategies To Improve Your Social Media Marketing
By Brett Relander It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin generating fewer results. If you are looking for a way to invigorate your social media marketing campaign, the following…
July 30, 2015
The Surprising Marketing Lesson From a Very Old Bakery
The Surprising Lesson From a Bakery We recently had some friends visiting San Francisco from Washington, DC, so we went up to spend time with them. We saw a lot of things I haven’t seen, even though I’d lived 30-40 minutes from San Francisco for most of my life. One of the places we saw was…
July 16, 2015
10 Social Media Strategy Ideas that Generate Results
The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…
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