January 31, 2023
How To Use Storytelling For Instagram Sales
Once upon a time, when Instagram began its way online, it was nothing to do with sales. There was a fun test to check which social network was right for you: Indeed: At first, Instagram was more like a personal photo album or online storefront to publish product photos. But as its technical capabilities and…
May 30, 2019
The Benefits of Showcasing Company Culture in Digital Marketing
Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…
October 26, 2017
15 Top Tools for Creating Amazing Visual Content
In the wild world of digital marketing,it is not only your contacts and experience that can make or break you! The tools you use that can be a real game-changer and make creating visual content much faster and easier. And this is true for companies, small businesses and marketers. Visuals are no longer just a…
September 29, 2017
Influencer Marketing? How the Potato Was Made Popular
Our friend Scott Aughtmon can certainly tell a great story! Often, on subjects you’d least expect! How can the humble potato be linked with influencer marketing? Prepare to be entertained as you are informed. This is a perfect light read for a Friday or weekend. We hope you enjoy reading it as much as we…
September 12, 2017
Digital Storytelling: What You Get When Art and Science Connect
Have you ever noticed that some ads we remember for a long time, while others, no matter how beautifully made, we forget almost as soon as we have seen it? There is no magic wand at work here. The ads we remember are the brainchildren of marketers that understood the way the brain works when…
June 28, 2017
5 Essential Elements Of Powerful Brand Storytelling
Brand storytelling has become an essential part of an effective marketing strategy. So, what is brand storytelling, and why is it so important? Storytelling is not intended to be a “selling” tool. It’s a method of building strong relationships with your customers and a thriving community of loyalists over time. A good story can tell…
April 5, 2017
Create Infographics People Will Want to Share
Over the last 5 years, the popularity of infographics in marketing has continued to climb. We just can’t resist because…. Infographics are ENGAGING! According to an article on Venngage, a little over 40 percent of marketers said in a report that infographics and other original graphics were the most engaging: Infographics provide a ridiculously easy…
February 13, 2017
The Importance of Great Storytelling In Your Web Design
Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it…
January 3, 2017
How To Add Spice To Your Website Sales Page
In order to attract more interested subscribers, your business needs to go beyond your brand’s website and offer a compelling sales page for your products or services. Visuals are the best way to capture your audience’s attention. These can be high quality graphics or a brief yet informative explainer video. A catchy headline and strong…
December 29, 2016
Curatti Best Articles of 2016 – Part Three
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…
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