December 9, 2020
How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
November 28, 2020
How To Attract More Social Media Readers Using Emotional Marketing
There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. In other words, there are brand names out there that are so solid with some people that…
August 18, 2020
How To Use Instagram Hashtags To Improve B2B Customer Engagement
B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…
August 13, 2020
Chickens, Eggs, and Business: What Comes First? 20 (Or So) Questions
Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…
April 29, 2020
6 Questions to Ask Before Working with Any Influencer
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
March 25, 2020
6 Instagram Marketing Lessons from the Best B2B Companies
The popularity of Instagram marketing is on the rise: It’s one of the fastest-growing networks with the most engaged users. 90% of people follow at least one business on Instagram. So it’s no wonder that brands of all sizes and shapes promote their products and services in-app. At first blush, Instagram is probably not the…
March 24, 2020
12 Influence Marketing, Facebook Page and Video Marketing Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Building your business with Influence Marketing tools Growing your Facebook Page Improving your Video Marketing Build Your Business with These 4 Influence Marketing Tools…
February 11, 2020
3 Ways To Increase Your Sales Using Instagram
Instagram remains one of the fastest growing social networks for mobile business sales. According to an article on Hootsuite, there are 1 billion active users each month. 500 million people use the Stories feature each day. The potential to reach people through advertising is especially high at 849.3 million users. While people come to Facebook…
January 9, 2020
Get The Most Out Of Social Media Groups for Your Business
The new way to reach your target audience on social media is through building authentic relationships. Groups are a good place to start because the people there share a common goal, and can help each other in a much more enjoyable, organic, and rewarding way. In order to have more influence, your business needs to…
December 10, 2019
How to Boost Plays and Engagement for Your Social Videos
Have you noticed how most social media sites are becoming video-centered platforms? Social networks have all but taken over our digital communication and entertainment devices, and video content is at the center of it all. With the introduction of IGTV, Facebook marked push toward video, and emergent platforms like TikTok, the world of “Social” and…
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