Category: Social Media Strategy

Susan Gilbert
November 16, 2021

12 Brand Mention, Twitter Strategy and GIF Making Tools

Brand Mention, Twitter Strategy and GIF Making Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…


Jordan Bishop
June 22, 2021

9 Actionable Tips To Get A Million Views On Quora

How To Get A Million Views On Quora

Whether you’re looking to promote your latest product or gain traffic for your site, Quora can be a powerful lever in your marketing strategy. But how exactly can you use Quora to your advantage and leverage its enormous reach to get millions of views? Over the past 12 months, my Quora answers have received about…


Wesley Cherisien
May 13, 2021

Is Reddit the future of Organic Social Media Marketing?

Are You On Reddit Yet?

Reddit has become the most influential social forums as more businesses leverage it as an effective SMM channel. The biggest plus side of this forum is that it effectively directs organic traffic, and it is an affordable option for small businesses. How much bigger is Reddit going to get? $919 Million Dollars of Funding Raised…


George Mathew
April 21, 2021

How to Create B2B ToFu Content with the Help of Customer Support

B2B ToFu Content

For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…


Moss Clement
April 13, 2021

How to Develop Efficient Social Media Guidelines That Will Protect Your Business

Social Media Guidelines

Have you ever feel overwhelmed at the thought of creating social media guidelines for protecting your business reputation? Many wonder how to develop efficient guidelines for social media that educate team members, encourage team collaboration, and protect their business. This article shares proven strategies for creating guidelines that offer an effective work plan for using…



Donald Fomby
March 16, 2021

Comment Management On Social Media: Best Practices

Comment Management On Social Media

As your business evolves, more people will engage with you on social media. That’s terrific. But with all that exposure also comes some reputation risks. A single comment reply from a brand can hurt its reputation in the eyes of many potential clients. And, of course, not much can be conveyed through a single-word comment.…


Susan Gilbert
December 9, 2020

How To Establish Your Brand as a Thought Leader

Establish Your Brand as a Thought Leader

There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…


David Gutierrez
August 18, 2020
Instagram Hashtags For B2B Customer Engagement

B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…


Andy Capaloff
August 13, 2020
What Comes First In Business

Editor’s note: This post is not only aimed at those starting out in business. Slightly modified versions of these questions are relevant for those seeking to make new offerings or take their existing business in a new direction. I admit to never quite seeing the conundrum in the chicken and egg question. I believe in…


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