Category: Social Media Strategy

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Susan Gilbert
June 7, 2017

How to Be Successful in Social Selling

social selling

Are your revenue goals falling behind? Is your business not experiencing a high return from your social media efforts? In the past, sales were generated from cold-calling, advertising and marketing online with services like Google Adwords. Today, that has all changed with the rise of mobile marketing and social networks. The result has been the


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Eleonora Zolotaryova
April 25, 2017

How To Get Your First Website or Major Site Upgrade Right

First website

Everything happens for the first time. Even your own website. Whether it’s your company’s website, online store or blog, there are basic points to follow if you want to succeed. The algorithm of action, which I describe in this article, was worked out over several years in the field of marketing and SEO. Many of


Keri Jaehnig
April 17, 2017

7 Facebook Stories Best Practices For Business Owners

How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,


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Jenn Herman
March 16, 2017

How To Use Hashtags to Find Your Target Audience on Instagram

Instagram Target Audience

Continuing our “Great Articles You may have missed” series. Jenn Herman helps us in forming our Instagram Hashtag strategy. For businesses and bloggers using this medium, they represent a gateway to our target audience…. Finding Your Target Audience on Instagram If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are


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Ian Naylor
March 13, 2017

6 Social Media Mistakes That Cost Businesses Dearly

Social Media Mistakes

According to Statista, in 2020, the number of social media users will reach nearly 3 billion (2.95bn to be exact) – that’s 40% of the current world population. When you think of that as a marketing platform for businesses, social media is now an essential if not vital part of any business’s digital marketing strategy.


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Susan Gilbert
August 15, 2016

Convert Your Social Media Connections Into Sales

Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset.


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Susan Gilbert
August 8, 2016

Build More Exposure For Your Business With Facebook Live

Are you ready to go beyond text-based posts and pre-recorded video? Want to take advantage of a growing live stream trend? Since the launch of Meerkat and Periscope in 2015, live streaming has quickly caught on with audiences.  The ability to share events as they occur, attracts interested prospects quickly. Facebook took note and officially


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Susan Gilbert
August 1, 2016

What Augmented Reality Means for Brands

Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course


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Susan Gilbert
July 25, 2016

How to Build Your Brand With Snapchat

If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.


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Susan Gilbert
June 27, 2016

Pinterest – The Great Traffic Generator

Millions of women already love pinning.  And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly


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