October 15, 2015
How to Build Content Wealth with Integrity
A fresh deck of 10 well researched, clearly articulated, thought leading blog articles on topics your business has expert knowledge on, could translate to a year’s worth of blog and social media posts, Fact Sheets, downloadable PDFs, eBooks and newsletter material. Add a few well produced infographics and videos, and you have just created a…
October 7, 2015
Here’s How Bloggers Can Leverage Instagram
By Mike Allton Instagram is one of the relatively new ‘visual’ platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don’t have gorgeous products or interesting scenery… we have blog posts, right? But Instagram, like every other social network, has potential for those bloggers who will…
October 1, 2015
How to Maximize Your Conversions by Personalizing Your Blog Experience
Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content? When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages and the role they play in accomplishing…
September 9, 2015
How To Overcome Content Marketing’s Biggest Challenges
By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
September 3, 2015
The Best Blogging Advice You’re Not Taking
Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. The personal blogging success rate, when measured by…
September 2, 2015
Here’s How Neil Patel Uses Curation That Goes Viral
I am about to tell you how Neil Patel went from reselling car parts to becoming one of the top names in content marketing. And he did it by using an unusual hyrbid method that combines content marketing and content curation in a very unique and powerful way. But first, I need to tell you an important story.…
August 31, 2015
Turn Your Content into a Lead Magnet for Your Business
Blogging, as you probably already know, has the potential to draw new leads and customers to your business. With the right strategy your business can use this platform to grow your presence online and in social media. According to Hubspot, businesses who have an active blog have a 126% high lead growth rate than those…
August 20, 2015
Attract An Audience With Content People Actually Want
By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…
August 13, 2015
5 Ways Social Media Marketing Is Changing Before Our Eyes
Okay, I’ll say it. This is going to be a controversial post. I’m going to cover some stuff that some of you will disagree with. But that’s alright. In fact, that’s what I’m hoping will happen. You see, as marketers, we’re at our finest when we’re challenging the status quo. If we’re just going with the flow,…
August 6, 2015
The Modern Rules of Managing Your Old Blog Posts
When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before. Yet, even if you only write one article a week for your blog, and one a week as a guest post on another…
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