December 17, 2020
Digital Trends to Grow Your SaaS Business in 2021
To maintain business growth, you need to strike a balance between how your SaaS product drives user behavior and keeping an eye on trends. Product developers can sometimes get preoccupied with the former and lose sight of the importance of being intelligently reactive. New technology, disruptive software tools, global events, and gradual changes in user…
November 19, 2020
Ecommerce Marketing Strategies That Will Not Get You in Trouble With The Law
The Internet is No Longer Lawless Online commerce is the new norm and every business wants in. However, businesses looking to expand their online presence must be familiar with how intellectual property rights exist online and how some online marketing strategies are regulated by anti-spam legislation. Falling foul of the law, even innocently, can land…
November 18, 2020
Be Bold: Key Strategies to Secure and Protect Your Start-up’s Brand
Secure and Protect Your Brand It is very easy to take for granted that customers simply purchase a company’s products or services because the customer desires them. The reality, of course, is that the purchasing process is far more complex and is dictated by a whole slew of complex psychological processes and emotional reactions. We…
October 21, 2020
How to Engage Your Target Audience Using These 5 Tactics
Want to boost your sales and revenue? You need to reach out to your target audience and engage them first. That’s actually easier said than before. Because your audience is smart. They can see through overly promotional tactics. You need to find a way to engage them. The problem is that many brands equate this…
October 20, 2020
9 Ideas To Reduce Your Customer Churn Rate
How many customers do you lose each month? Do you know that to attract a new client, businesses spend about 5 times as much as they do to retain an existing one? And yet, only 18% of businesses have a strategy for customer churn prevention. It looks like others choose to ignore this phenomenon, which…
September 15, 2020
Protecting Your Blog and Social Media from Cybercrime
In today’s digital era, where personal branding, blogging, and social media play pivotal roles in business growth, cybersecurity has become paramount. As a blogger or social media influencer, you’re not just a content creator; you’re a brand and potentially a target. Protecting yourself from cybercrime isn’t just good sense—it’s an absolute necessity. Here’s how to…
September 8, 2020
5 Ways To Use Social Media for Word Of Mouth Marketing
Word of mouth marketing extends far beyond face-to-face and phone conversations to live video. It also encompasses SMS texting, messaging apps, social media marketing and blogging. Welcome to the new world of audience-driven brand awareness. How you leverage digital marketing will depend on the particular needs and focus of your target market. There are several…
August 24, 2020
12 Video Content Marketing, Business Organization, and Advertising Tools
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Video Content Marketing Organizing your Business Advertising Do You Need More from Your Video Content Marketing Strategy? 1) Videos that teach – Common Craft Choose from…
August 11, 2020
Why Influencer Marketing is Still Important For Your Brand
We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over the last few years. As mobile marketing is becoming more prominent, it’s more important than ever to stand out to your audience. You need to be relatable to your audience and establish trustworthiness. Connecting with the…
July 14, 2020
Optimize Conversions from Your Website Landing Page
Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why? According to WebFX, 94 percent of people get a first impression of your brand based on the…
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