Diana Beyer
August 9, 2016

Branding. It’s something that B2C companies need to do well. Why? Because it’s a competitive world out there, and a lot of sales are based on being memorable in consumers’ minds. Everyone knows the logos and slogans of these two B2C brands: These logos and slogans are part of a larger branding message that companies…


Susan Gilbert
August 8, 2016

Build More Exposure For Your Business With Facebook Live

Are you ready to go beyond text-based posts and pre-recorded video? Want to take advantage of a growing live stream trend? Since the launch of Meerkat and Periscope in 2015, live streaming has quickly caught on with audiences.  The ability to share events as they occur, attracts interested prospects quickly. Facebook took note and officially…


Paolo Fabrizio
August 7, 2016

When Social Customer Service becomes a nightmare

Due to my activity in the ‘customer service arena’, friends and peers often tell me about their experiences with brands (especially if disappointing). For example, last week my colleague Maria was badly treated by a rude bookshop owner while my friend Marco asked for assistance via Twitter for car insurance cover. Unfortunately he got wrong information,…


Robert Caruso
August 4, 2016

The Current Trends in Digital Disruption

Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those problems, we tend to see market and digital disruption on…


Ivan Temelkov

The 10 Hottest Digital Marketing Trends

The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…


Soumya Nair
August 2, 2016

The Role Of Opt-in Popups In Viral Content

We all want our content to reach the largest possible audience – call it viral, if you wish. In this article, I will demonstrate how the use of opt-in popups to build a robust subscriber list, can help you achieve that goal. First: Have an extraordinary headline and informative content: Have you ever wondered why…


Susan Gilbert
August 1, 2016

What Augmented Reality Means for Brands

Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…


Andy Capaloff

Facebook News Feed Algorithm Changes: What You Need To Know

By now, April’s major change in the Facebook algorithm isn’t exactly news, even if most people will not be familiar with its minute details. Was anyone surprised by this or any other of the Social Media giant’s changes? No, me neither! But maybe just maybe, we can start to see some positive trends happening now?…


Scott Aughtmon
July 28, 2016

Want To Write Unique Content? Read This!

“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no…


Ivan Temelkov
July 27, 2016

Trust: The #1 Thing Every Business Is Competing For

Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is – Trust. Trust seems quite attainable but in fact a lot…


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