By now, April’s major change in the Facebook algorithm isn’t exactly news, even if most people will not be familiar with its minute details. Was anyone surprised by this or any other of the Social Media giant’s changes? No, me neither! But maybe just maybe, we can start to see some positive trends happening now?…
“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison — “Originality is nothing but judicious imitation. The most original writers borrowed one from another.” – Voltaire Focus Your Originality on the “How” Many content marketers and content creators stress out about trying to come up with unique content that no…
Launching, operating, and maintaining a modern digital business is a lot easier said than done. Having now worked on my second business over the last couple of years, a few things have become crystal clear. The #1 thing every digital business competes for is – Trust. Trust seems quite attainable but in fact a lot…
What does it take to drive conversions and generate sales in the current business landscape? The answer is simple – in order to get, you have to give back. People are no longer satisfied by promotional messages. Bombarding your audience with commercials isn’t going to do the trick. Creating quality content is one of the…
If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…
In a departure from our normal resharing of great content from thought leaders, we have put together a little Infographic highlighting some of the key points of this one, by John Jantsch. You will find it at the bottom of the article. You should read this (and the original article) though. Lots of good stuff…
Creating content for social media has two main purposes. The first is to create content people will engage with to drive traffic to a website. The second purpose is to create content that grows your social media channels. No matter which goal you’re after, you’ll get the biggest impact for both just by making the…
Small businesses should make efforts to be aware of developing trends that can affect their success. The use of mobile internet continues to grow due to the rapid spread of smartphones and mobile apps. All businesses have been affected by this changing digital trend, and small businesses should look for ways to benefit from it.…
Unless you’ve been spending far more time on the dark side of the internet than me, I wouldn’t suggest that you try to hack any of the social media sites. And that’s not just because their protection is pretty robust and the consequences of getting caught are pretty severe. It’s because doing so would be…
5 Great Business Tools Do you have a new business idea or would you like to ramp up your existing brand? Building a strong company or solo venture can be an uphill climb, especially online. The right resources can help you improve this process and attract interested leads and influencers. Since 2015, the market has…
