Website development is an intricate part of any business. A cohesive web presence is essential to any brand regardless of your industry. A website is 1 of 5 pieces of content every consumer will interact with during their purchase journey. Google particularly process over 2 trillion search queries annually and sometimes as many as 40,000 per…
Continuing our “Great Articles You may have missed” series….. As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a crucial element of digital marketing success. At the heart…
Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these…
Let’s be clear about this: there are many small and medium sized businesses out there who are regularly getting substantial business from their LinkedIn activity. However there are others who do not. Whether your business is in the first or second category I hope this article will give you some ideas and inspiration on how…
You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7…
This is the second article in our “Great Articles You may have missed” series. This Is Why You Need To Promote Your Blog You blog. You hit “Publish”. After that you sit back and wait for the traffic to come to your blog. But isn’t there more you could do? Are you leaving something out?…
Brand image can be roughly explained as your brand’s personality. It helps you attract loyal followers of the same personality or cult. Great examples are Wolverine Boots, which attracts people with a strong, rugged personality, and Etsy, which attracts people with artistic leanings. As with everything else in marketing, brand image can’t be built in…
Your loyal audience loves to be in on the latest product or service your business has to offer. What better way to do that than with a pre-release announcement and/or a digital sample? Capture the readers’ attention with eye-catching visuals that compel them to want to know more. Then share these on your website and…
Video is no longer and up-and-coming marketing tactic. It’s here, and 2016 has been declared the year of video, as more and more businesses are using its power to create more influence for their brands. And, if done right, to connect with their customers and form a different kind of bond that other strategies cannot…
Influencer Marketing is one of the most popular subjects of the last couple of years. Somehow though, it has morphed away from its original meaning. This article by Bryan Kramer is one of several that explains what it actually is. The article goes into the selection and courting processes, then how to maintain and utilize…
