The New Alternative Economic Systems (Part One) The Emergence Of The Sharing Economy Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have. More aware of the inequalities…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Productivity Apps Strategies to Help Improve Your Brand Reputation WordPress Plugins for Business Websites These 4 Mobile Business Productivity Apps Improve Your Online…
Trust! No business can get off the ground without it anymore. Lose it, and you’re done for! In this article, Michael Brenner offers 7 tips to help you build trust with your content marketing. This is another in our “Great Articles You may have missed” series. Build Trust with Your Content Marketing Trust is the…
Editor’s Note: Our regular readers will, of course, be fully aware of why people need social media today. However, all will know a lot of hold outs. This article is for the people you know, who remain steadfastly against social media… Why You Need Social Media Today A few weeks ago, Debbie contacted me. She…
A few days ago, Curatti founder and CEO Jan Gordon noticed that someone who promotes Website Jacking was following her on Twitter. Actually, he’s one of many resellers of a $27 program that promotes a practice that we call content theft. He’s following me also. Is he or are any of his customers using our…
Shane Barker is a leading authority Influencer Marketing. Everybody uses Facebook. How about an article on Facebook Influencer Marketing? Perfect, right? It an epic article and another in our “Great Articles You may have missed” series. Facebook Influencer Marketing One of the first questions that come to mind when you plan an influencer marketing campaign…
Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to…
The driving forces for any business – converting leads to customers, growing traffic to the website and increasing revenue derived from existing customers – have remained constant for many years. However, there has been a lot of interesting shifts over the years in the way companies pursue these goals. Is it really important to pay…
What are the elements behind great customer experience? Daniel Newman spells them out for is in another article in our “Great Articles You may have missed” series….. The Driving Force Behind Great Customer Experience Although there are many great marketing tactics to help people get ahead, there is one that clearly leads the rest. Prioritizing…
In this article, Tony Zambito shows us how Account Based Marketing (ABM) is not actuallty new. Rather, it is a rehash of an older form of marketing. It is another installment in our “Great Articles You may have missed” series. What Is Account Based Marketing? Every couple of years, a new acronym or buzzword takes…
