Knowledge base documentation is really helpful in general. It is used by both users and your support team, as it usually contains insightful and work relevant information for both. The problem is that knowledge base documentation consists of technical information. It not exactly fun to read. And for a lot of average users, it’s impossible…
Have you ever heard of or delved into Social Media Optimization, aka SMO? In this article, Shane Barker details how SMO can be used to boost your website ranking. It’s another article in our “Great Articles You may have missed” series. 10 SMO Tips It is impossible to separate social media and SEO, as these…
If you’re like me, you enjoy the convenience of your voice assistant. It’s great to tell Alexa, “order cat food”, and it arrives in two days. This is a convenience that is spoiling me. Alexa is training me to rely on her on a daily basis. Clearly, this is the future for companies that sell products. Is…
2017 brought many exciting and new trends with it. Some of these made a serious impact on how we will perceive e-learning in the future. What we’re currently facing is an online learning market making a shift towards those who use smartphone devices as their only method of accessing a particular e-learning platform. With that…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Mobile marketing tools Social Media tools Marketing strategy 4 Mobile Marketing Tools for Better Promotion 1) Smart mobile ad monetization – AdMob by Google…
Instagram doesn’t have a chronologically arranged newsfeed anymore. Posts are now organized based on engagement. If your posts get more engagement in the form of comments and likes, they will appear higher in the newsfeed. Appearing higher in the newsfeed will boost your engagement further. More comments can also indicate the effectiveness of your social…
We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and…
All blogs that accept guest posts have some form of guest blogging guidelines. And all would-be guest bloggers have to navigate them. Ours have evolved slowly and will no doubt be changed more. A Little Background On Our Guest Blogging Guidelines A lot of the reason our guidelines are what they are is because I’m…
To write effective social media content that is effective and attracts a growing audience, you will need to develop a good social media strategy. The strategy need not be complex. It should be simple and clear as well as practical. With this, your online business will improve drastically. You just have to piece every single…
A couple of weeks ago I met the customer service manager of a mid-sized company. He told me about their first pivotal attempt to deliver support thru digital channels, and why they’ve decided to quit after a short time. Guess what? They quit because they we’re receiving many complaints via live chat and Twitter. Now,…
