As a content marketer, I have to read editorial guidelines literally every single day. I’ve read so many of them that sometimes I can predict the end of sentences. Some can argue that every blog has its particular requirements, but there are always some common things I find on every “write-for-us” page. The main points…
The long-term effects of your SEO campaigns can sometimes be quite unpredictable. You might’ve actually done everything just right and climbed the SERP ladder. However, with SEO, you never really know what happens next. So, if your rankings suddenly drop, you need to act quickly and remedy the problem right away. There can be numerous reasons…
A successful entrepreneur dons many hats, especially while leading a startup towards success. Read managing expenses, recruiting a fab team, addressing the pros and cons, shuffling multiple tasks and so on and so forth. But before anything else, they need to be proactive, which means “to create or control the situation by causing something to…
We are now well into 2018, and the tech gurus have predicted that it is going to another great year for the eCommerce industry. AI and the IoT will make further inroads into our lives, and the use of internet to handle routine tasks – particularly online buying and shopping – will become a significant…
Knowledge base documentation is really helpful in general. It is used by both users and your support team, as it usually contains insightful and work relevant information for both. The problem is that knowledge base documentation consists of technical information. It not exactly fun to read. And for a lot of average users, it’s impossible…
Have you ever heard of or delved into Social Media Optimization, aka SMO? In this article, Shane Barker details how SMO can be used to boost your website ranking. It’s another article in our “Great Articles You may have missed” series. 10 SMO Tips It is impossible to separate social media and SEO, as these…
If you’re like me, you enjoy the convenience of your voice assistant. It’s great to tell Alexa, “order cat food”, and it arrives in two days. This is a convenience that is spoiling me. Alexa is training me to rely on her on a daily basis. Clearly, this is the future for companies that sell products. Is…
2017 brought many exciting and new trends with it. Some of these made a serious impact on how we will perceive e-learning in the future. What we’re currently facing is an online learning market making a shift towards those who use smartphone devices as their only method of accessing a particular e-learning platform. With that…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Mobile marketing tools Social Media tools Marketing strategy 4 Mobile Marketing Tools for Better Promotion 1) Smart mobile ad monetization – AdMob by Google…
Instagram doesn’t have a chronologically arranged newsfeed anymore. Posts are now organized based on engagement. If your posts get more engagement in the form of comments and likes, they will appear higher in the newsfeed. Appearing higher in the newsfeed will boost your engagement further. More comments can also indicate the effectiveness of your social…
