Articles by David Zimmerman

David Zimmerman
April 9, 2018

Don’t Just Rank Better, Standout in Google Using Schema Markup

Standout in Google Using Schema Markup

Google rarely makes direct announcements about their search algorithm. When they do, everyone pays attention! Recently John Mueller, Webmaster Trends Analyst at Google, answered some questions on Reddit. There he mentioned that Google uses schema as a ranking factor. Before we go any further, for those of you who are wondering about what schema is, you


David Zimmerman
January 22, 2018

Voice Search: It’s Not Just for eCommerce

Voice Search for B2B Lead Gen

If you’re like me, you enjoy the convenience of your voice assistant. It’s great to tell Alexa, “order cat food”, and it arrives in two days. This is a convenience that is spoiling me. Alexa is training me to rely on her on a daily basis. Clearly, this is the future for companies that sell products. Is