An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help…
As a blogger, I have always found it hard to get more subscribers and customers. Simply posting good content has never been enough. You need to do more to convert visitors into subscribers and eventually customers. It doesn’t matter if you are new to blogging or already established. You need to use tools to achieve…
Artificial Intelligence is changing SEO and therefore search. Shelly Kramer details how these changes are taking shape. It is another in our “Great Articles You may have missed” series. The AI Impact on Search There is no shortage of topics to discuss when we’re talking about artificial intelligence (AI). It’s hot for a good reason: AI changes the…
Human society has been speeding up incessantly over the last couple of decades, which leads to people living faster lives overall. Consumers no longer have the patience they used to in the 80’s. The new reality is that marketers now need to grab attention really fast. The Era Of Short User Attention Span Hollywood has…
This article by Greg Satell (aka Digital Tonto) tackles the subjects of problem-solving and innovation. I hope you are as stimulated by it as I was. It is another in our “Great Articles You May Have Missed” series. Tackling Innovation In 3 (Not So Easy) Steps By the early 20th century, the world’s great mathematicians knew…
The following is made up of 3 “Monday Tips” articles, each of which talks about four helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing Tools WordPress Plugins for SEO Pinterest Marketing Four Email Marketing Tools For Better Conversions 1) Professional emails made easy – Mad Mimi…
Chances are, you’ve wondered at times about how to gain more Instagram followers. This is never more true than when your count mysteriously declines! Fear not! In this article, Jenn Herman details 3 foolproof ways to boost your following. It is another article in our “Great Articles You may have missed” series. 3 Foolproof Ways…
Have you heard of GDPR? Well if your business holds any Data on residents of European Union countries, you had better start reading soon. You are affected and must take steps to be compliant. What Marketers Need to Know Let’s start with the key points before going into any details. Here are some high-level bullet points:…
Whatever your business or industry, staying competitive means establishing a strong online presence that will help you build brand awareness and reach your target market. Your digital marketing strategy should involve content marketing that is all about bringing the right people to you. The value of content marketing is unquestionable. In fact, according to Social…
“Good politics starts with empathy, proceeds to analysis, then sets out values and establishes the vision, before getting to the nitty-gritty of policy solutions.” ~David Miliband via bqotd.com It’s the same for business… It all starts with building empathy, or in other words, understanding and compassion. And that, in turn, starts with building common ties…
