85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is…
As a small business owner, one of your main ongoing goals is (or should be) to continue bringing in new leads with the hope of expanding your customer base. Strangely enough, we’ve reached a dichotomy of sorts. It has never been easier to reach out to potential leads – but it’s also never been more…
Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have…
In this modern era, humans have started to preserve as much knowledge as possible. “Cave paintings” were considered as the first form of converting knowledge into accessible information. The evolution of knowledge transformation and management has come a considerable way. Today, it goes beyond books, paintings or even the hieroglyphics. The 20th century introduced information…
On March 26, Google announced that it was beginning to roll out its “mobile-first indexing” – something that it has been planning and testing for well over a year. The decision was certainly based upon a number of studies, like the recent one from Stone Temple Consulting, showing that more than 55% of web traffic…
Google rarely makes direct announcements about their search algorithm. When they do, everyone pays attention! Recently John Mueller, Webmaster Trends Analyst at Google, answered some questions on Reddit. There he mentioned that Google uses schema as a ranking factor. Before we go any further, for those of you who are wondering about what schema is, you…
More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,…
As a business owner, the one thing you need most is building a trusted community who will recommend you to others. Next to marketing, publishing a book can elevate your brand to new heights. But how exactly do you effectively handle both without delaying your publishing date? Before even considering becoming a published author, let’s take…
A couple of weeks ago, I got an SMS informing me that my Telco provider could not charge my bill because my credit card had expired. So I immediately activated a new one. All I had to do let my Telco know my new credit card details. Easy thing, uh? Well it should be! But…
An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help…
