If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing…
Is your business spinning its wheels with every popular social media marketing platform? Narrow Your Marketing Focus! After losing traction, you may have been spending more money in your budget than you have wanted to on advertising. But you can still succeed in reaching an audience by focusing on the right methods without the need…
The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything…
In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…
Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…
First impressions count. And when it comes to web design, you’ve got a matter of moments to make that impression stick. Either that or your new visitor will be just one more increment on your bounce metric. In general, when someone visits a website for the first time, they make their initial evaluation based almost…
Presently, concerns regarding privacy and data-security are at all-time high. While people are becoming more aware and have their guards up about the data they share online, advertisers also prioritize brand security above anything else. These potential data-security & information breaches can be eliminated if businesses start using blockchain for their digital marketing efforts. Blockchain…
Artificial intelligence (AI) has already become highly disruptive, with technology directly impacting almost every domain of industry. Here are a just a few examples of the pervasive usage of artificial intelligence in our modern business ecosystems: Self-driving cars Automated manufacturing processes Image recognition applications AI enabled supply chain management Machine learning enabled marketing The demand…
A little back-to-basics piece around Content Marketing.
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Lead Generation Tools Resources to Create Infographics Image Tools 4 Tools That Will Power Up Your Lead Generation 1) Understand your target audience –…
