Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and…
Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking…
Guest posts are a way for your business to provide high-quality content in exchange for a backlink. Having more backlinks from relevant and authoritative websites is a proven way to raise your Google profile. However, there’s more to submitting a well-written, effective guest post than just writing an excellent article and posting it on someone…
Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to…
The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…
Social media actually began in the 1970’s. Of course, it was only during the past 15 years that this digital phenomenon truly began shaping the world, as we know it today. Social media comes in various shapes and sizes and has been steadily growing over the years. In 2010, there were still fewer than one…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Blogging Tools Brand Growth Tools Top Tools for Social Media Networking 4 Fresh Blogging Tools to Help Boost Your Content 1) Improve blog performance…
RPA or Robotic Process Automation involves the computerization of tasks that are typically mundane rules-based business processes carried out manually. These tasks are often data-heavy and include, but aren’t limited to, data entry, transactions, and compliance. Wikipedia defines it as, “an emerging form of business process automation technology based on the notion of software robots…
There is a myriad of conversion opportunities that most websites and apps don’t fully exploit. Opportunities that are right there, on your pages, but you haven’t recognized them yet. This article will help you find some areas of your app or website that can dramatically increase conversions… with a little help from you. So read…
Link Building has always been necessary for building authority in your website. SEO’s are always trying to find new ways to streamline the process to make it cheaper and more effective. Outreach can sometimes seem pointless. Not to mention that it can be disheartening at how few results you receive from your hours of research…
