Voice marketing, in general, is nothing new. Thanks to radio and television broadcasts, it has existed — in one form or another — for close to a century. But the format is evolving rapidly thanks to the emergence of new, modern technologies. Smart speakers and voice assistants like Siri, Alexa, and Google Assistant have irrevocably…
Email marketing is pronounced dead every year. But the truth is, it’s the main direct marketing channel for most businesses, digital or offline And according to reports and experts, it is still the leading channel for ROI. It hasn’t lost its efficiency. But the game has changed, as did email marketing methods. This means that…
Our relationships are based on conversations and actions. Regardless as to whether they are personal or professional, we need to walk the talk if we want to build and nurture them. If we don’t, we may lose those relationships. When it comes to customer service, what we say, how we say it and what we…
Launching a blog has become relatively straightforward in recent years. What you need is a theme and a few words to call your own. Well, a bit more than that is required, but that’s the general idea behind a blog. It should not come as a surprise to anyone that not all blogs are of…
Does Google search factor in our social media activity? Currently, their algorithm does not directly measure your networks. But it does pick up on social signals, which are generated from conversations, shares, retweets, and content. Any links that are included with your marketing have the potential to be clicked on and shared. Thus, they create…
The B2B customer journey is a fascinating concept. Source While the basic principles are relatively similar to B2C, the sheer depth and number of variables is much more extensive. This is because the B2B customer journey typically involves an organization, rather than an individual consumer. That said, the customer journey will likely need to account…
Is there such a thing as an eCommerce business that doesn’t have an additional online presence in forms of blogs and social media accounts. If there are any, they’re certainly a dying breed. Unfortunately, most of them do so simply because everybody else does – not because they have anything particular to say to their customers, current…
An email campaign is like a first date. In almost all cases, you’ve got one chance to make a good impression and move the relationship forward. Unlike a first date, you can’t simply rely on the good manners your mother taught you, superior eye contact, or a slick new hair-do. Email marketers must utilize all…
When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether…
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…
