According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more…
TV is becoming social and interactive. How? Let’s delve deeper.
A lot has changed about how marketing campaigns are designed and delivered in the modern age, where technology seems to power everything. It could be that we’re seeing the last days of traditional billboards and static advertisements in magazines. These days, it’s videos, blogs, live events and interactive media that seem to capture the public’s…
If you are a business owner with a blog, have you thought about blogging on more than your own website? It can be very beneficial to you and an integral part of how you do business. Whether you have or haven’t, keep reading to find out all about guest blogging and how it can help…
You can’t fake customers. When they ask for support, they quickly realize whether the customer service they’re dealing with is rock solid or shaky. The difference is entirely relevant, since a rising number of people switch to a competitor after just one negative experience. So, in this article, you will learn about the three customer…
What exactly is “linkbait”? It’s essentially a link-magnet content. As the name suggests, it’s the kind of content that fetches you lots of backlinks kinda sorta by itself. We all want our posts and videos to get us traffic, links, and money. But not all of us can, as we’re not all content-blessed. So, here’s…
Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for…
The Millennial generation is on track to become one of the biggest and most important customer segments for online commerce. Not only are they far more comfortable with using technology to make purchases, but they are also a widely diverse group that is going to soon outnumber Baby Boomers. This will make Millennials arguably the…
The first attempts at live streaming videos were made as long ago as the 1990s. But back then, the effect was significantly decreased by small bandwidths and low quality of a video. It wasn’t until quite recently that both these factors achieved the values that made producing them worthwhile. Likewise, watching live streaming videos has gone from being a…
Content marketing can be quite daunting – especially for marketers who have to work in a team. Working together to achieve optimal results requires team members to adjust. That means that they are usually on the lookout for various advanced tools that will make their common work easier and faster. Content marketing can include an…
