Paolo Fabrizio
February 4, 2020

Is Your Customer Service Addicted to KPI?

There's More To Customer Service Measurement Than KPI

‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…


Mitt Ray
January 30, 2020

5 Rules to Follow When Using Infographics in Your Content Marketing

5 rules for making business infographics

Infographics have become a very popular component of content marketing as many businesses have realized their ability to generate more shares than other types of content.  You will find that most blogs these days publish infographics, especially since there are several tools that make it easy to design them.  They are everywhere! This is why…


Anna Fox
January 28, 2020

Keep Your Brand’s Presence Consistent by Developing Writing Guidelines

How To Develop Writing Guidelines For Your Blog

An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…


Mitt Ray
January 15, 2020

How to Create an Online Course That People Will Buy

How to Create an Online Course That People Will Buy

E-learning might seem like a massive business sector that has already hit its saturation point. But it is actually just getting started. Forecasts show that it is going to be a $325 billion industry by 2025. That would more than triple its 2015 value, when it hit $107 billion. March 2021 update: To show how…


Susan Gilbert
January 9, 2020

Get The Most Out Of Social Media Groups for Your Business

Get The Most Out Of Social Media Groups

The new way to reach your target audience on social media is through building authentic relationships. Groups are a good place to start because the people there share a common goal, and can help each other in a much more enjoyable, organic, and rewarding way. In order to have more influence, your business needs to…


Paolo Fabrizio
January 7, 2020

Customer Service Failures: From Hello to Hell No!

How To Avoid Customer Service Failures

After this festive season, we are ready to get on with the new year. Despite our usual good intentions ‘I want to be more friendly, helpful or patient’, our daily routine soon brings our feet back on the ground. That will surely happen when you need to get in touch with the customer service of…


Ann Smarty
January 3, 2020

The Dangers Of Bad Business Blogging

Keep Your Business Strong In Difficult Times

Business blogging, when done well, it can be great for your business, raising awareness of your brand and encouraging traffic to your website. If it’s not done well it can have some pretty damaging effects. The fact is that it’s so easy to start a blog, meaning everyone and anyone can unleash their thoughts and…


Jan Gordon
January 2, 2020

Curatti Best Articles of 2019 (And Happy New Year 2020!)

Curatti Best Articles of 2019 (And Happy New Year 2020!)

The end of the decade is upon us (unless you are a pendant, lol!). How marketing in general and websites have evolved! Search is unrecognizable, but the evolution has been gradual enough that you could be forgiven for thinking it was always like this. Social Business went mainstream quite some time ago but has a…


Susan Gilbert
December 19, 2019
Interactive Website, WordPress Security & Marketing Knowledge Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Making your mobile site interactive Improve your WordPress Security Increase your Marketing Knowledge Make Your Website Interactive with These 4 Tools 1) Use SMS…


Victor Blasco
December 10, 2019

How to Boost Plays and Engagement for Your Social Videos

Boost Plays and Engagement for Your Social Videos

Have you noticed how most social media sites are becoming video-centered platforms? Social networks have all but taken over our digital communication and entertainment devices, and video content is at the center of it all. With the introduction of IGTV, Facebook marked push toward video, and emergent platforms like TikTok, the world of “Social” and…


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