“Can artificial intelligence actually help connect with customers, let alone engage them?” Nod if you too have wondered about this at one point or another. The answer is deceptively simple: AI has direct and indirect applications, both of which ultimately benefit the end-customer. Take a look at what the data tells us: Increased user engagement…
“Ok, we’re all set to go.” Then, suddenly. something happens and it ruins your plans. Of course, that’s not nice but that’s life and it’s up to you to face the issue and then get it fixed. Easier said than done though, especially when it comes to providing support to your customers regardless of the…
If you talk about data-driven content marketing, it’s likely to cause most people’s eyes to glaze over. One of the biggest mistakes content marketers make is assuming that creativity is enough to create great content. What they often overlook is a huge aspect of the equation — Data. The content you create needs to deliver…
While standard SEO can improve your clients’ Google rankings, you need local SEO to boost sales and traffic to their local stores. Even if your clients don’t have a website (though that’s a must-have for modern businesses), local SEO can help them reach out to potential customers who are looking for businesses in close proximity.…
There have been so many articles written about great article titles. But google ‘great article openings’. Slim pickings, to be sure! But why? Do you keep reading if the first sentence or two of an article are lame? As a reader, I don’t. As an editor, I’ve come to learn that no matter how much…
We know the technological world is on an exponential growth trend. We also know it’s no longer just about highly-performing computers and gadgets. Nowadays, modern technologies are available in all types of industries from fully-automated production lines to advanced security systems against financial fraud to even intelligent algorithms that can create fact-checked news. So what…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Email Marketing LinkedIn Networking Improve your search visibility with SEO/SEM tools Increase Sales and Website Traffic with These 4 Email Marketing Tools 1) Connect with…
No beating around the bush here. I don’t care who you are, or how good you are at asking incisive questions, you simply cannot ask the best possible questions. At least not without help. Why, you ask? Easy answer! We are all limited by our own life experiences. Sure, we might typically ask better questions…
Motivation is critical to maintaining performance. It’s what gets you out of bed in the morning and readies you to seize the day. It’s what makes you want to work. It drives you to succeed. And this energy is also the boon to booming start-ups. However, with the COVID-19 crisis, many solopreneurs and newly flourishing…
Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…
