By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
Curatti Social Media Recap #4 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding…
When a website visitor subscribes or purchases a product from your business where are they directed to next? Chances are these leads are taken to a generic thank you landing page, and the potential for more sales and conversions is lost. But what if you could create something that will offer an incentive for filling…
One of the great addictions of podcasting is stats. How many people are listening to my show! How well am I doing? How many people are listening? You look at your host and your downloads show this huge number. Time to celebrate, right? There is a chance that you could be looking at the wrong…
Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product. However in today’s world of Facebook, Twitter and Social Media in…
Curatti Social Media Recap #5 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding…
Since the last economic crisis of 2008-2009, the influx of digital natives in higher education and the labor market has been a major challenge for society. However, businesses and organizations have been slow to adapt to new paradigms. As a result, the question resurfaces frequently in boardrooms and marketing and public relations agencies: Who really…
As we come to a close in 2014 it’s time to reflect on our business productivity and accomplishments throughout the year. This is a perfect opportunity to check out your calendar and learn what needs to stay and what can be trimmed. According to a 2013 report by the Standish Group less than one third…
How Much Content Do You Create and How Much Content Do You Curate? I recently saw this headline from a trusted source “How To Be Effective at Social Marketing Without Content Curation” by Carol Lynn Rivera. As I would normally share content from this source, sometimes without fully reading the whole article, this time I…
