Susan Gilbert
April 13, 2015

How Endorsements From Influencers Can Improve Your Business’s Social Reach

Building your business’s brand recommendations with top influencers will bring you, your social media and your website more visibility and credibility. This might seem a bit lofty to attain. But, with the right communication and strategy in place you can connect with high-level individuals. Who are the right influencers to reach out to? Your business…


Jenn Herman
April 12, 2015

Commitment: The Cornerstone Of Social Media Success

I’ve spoken to them all. From those who don’t want to spend a penny on social media marketing to those who just want to throw money at it. Of course, there are many who get it, but there are more who don’t. The cost of social media marketing is about more than  just the dollars…


Daniel Newman
April 9, 2015

Why Facebook Knows Us Better Than We Know Ourselves

I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie…


Jan Gordon
April 8, 2015

Diversify Your Blog Content With Expert Interviews

By Ann Smarty Let me break it to you: For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s…


Elysia Walton
April 7, 2015

Tweet Smarter To Make Your Brand Outstanding

To most people, Twitter comes in one of two forms. It is either a go-to news source and information highway, or simply a daunting, endless platform that spews out new information every millisecond. Please trust me when I say that it is important, even though it can be daunting. If you want to know just…


Susan Gilbert
April 6, 2015

Using Calls to Action Effectively for Your Business

One of the most important aspects of brand building for your business is attracting loyal followers. A large component of this includes influence marketing, which is all about building relationships with influencers who in turn promote your company. According the Wikipedia definition this simply means, “a form of marketing that has emerged from a variety…


Jan Gordon
April 5, 2015

Followers: Quality Trumps Quantity. Here’s Why

By Mike Allton There’s a grand misconception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has…


Ron Sela
April 2, 2015

7 Attributes of a Highly Effective Guest Blogger

Writing as a guest blogger can have its own advantages in terms of promoting your blog, expanding your reach to new audiences and increasing the amount of visitors that you receive. There are several key attributes that people will look for when they are choosing a guest blogger, and if you can demonstrate that you…


Ileane Smith

Getting Started with Instagram – A Tutorial

Instagram is taking the lead when it comes to engagement on social networks. Just to be clear, I didn’t just make that up, it’s a statistical anomaly I learned about from Mark Schaefer in his post Why Instagram is Becoming The Dominant Social Network. Mark didn’t make it up either – it’s actually based on a…


Raymond Morin
March 31, 2015

Generation C: Four Generations Converge In The Workplace

Over the next five years, the new generation, Gen Z (1994-2010), will escalate its immersion into the labor market, which for the first time, will include large numbers from four generations. Might there be a clash of generations, or on the contrary, will this merger result in a social transformation of work environments? Hopefully the…


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