When was the last time you evaluated the foundations of your marketing plan? Being successful as a business owner doesn’t always mean having a strong marketing plan in place from the beginning. Many people have a business idea and jump in with both feet, without knowing how they’re going to stay afloat. Does this sound…
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
Think of a post from a Facebook Page and think about why you interacted with it. I was given this task in preparation for a social media workshop. Looking through my profile I realised I don’t interact with pages a lot. I like a bunch of them, admin a couple. I interact with people, both…
Building your business’s brand recommendations with top influencers will bring you, your social media and your website more visibility and credibility. This might seem a bit lofty to attain. But, with the right communication and strategy in place you can connect with high-level individuals. Who are the right influencers to reach out to? Your business…
I’ve spoken to them all. From those who don’t want to spend a penny on social media marketing to those who just want to throw money at it. Of course, there are many who get it, but there are more who don’t. The cost of social media marketing is about more than just the dollars…
I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie…
By Ann Smarty Let me break it to you: For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s…
To most people, Twitter comes in one of two forms. It is either a go-to news source and information highway, or simply a daunting, endless platform that spews out new information every millisecond. Please trust me when I say that it is important, even though it can be daunting. If you want to know just…
One of the most important aspects of brand building for your business is attracting loyal followers. A large component of this includes influence marketing, which is all about building relationships with influencers who in turn promote your company. According the Wikipedia definition this simply means, “a form of marketing that has emerged from a variety…
By Mike Allton There’s a grand misconception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It’s true that a new business Twitter account that has…
