“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be…
One of the best ways for a business to establish credibility and attract more leads in through publishing your own paperback book or electronic eBook. Venturing out on your own can be a daunting, and time-consuming task. That is where hiring a publication consultant or “book shepherd” is very helpful. According to author and coach,…
The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My bobber…
This week I’ve written a lot. I mean, as a blogger, I write everyday. But in the last few days, I did some extra as a contributor, and that makes me always happy. In fact whenever we’re asked to take part in someone else’s project – provided we find it interesting – we feel very…
By Tony Zambito For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a…
Selling with Integrity requires knowing your audience intimately. Taking the time to meet your avatar inside their own minds allows you to be a problem solver for them – a trusted adviser – a go-to solution provider. You offer the most awesome product/service in your sphere! Congratulations! Pat yourself on the back! Be happy! I…
In order to be successful online business owners need to have the right connections in place. These strategic relationships can directly impact your bottom line and influence with your target market. High profile influencers are different from your loyal followers in that they do not have a vested interest in your products or services, but…
Every blogger wants to create content that truly resonates with their audience. I’m talking about really hitting home with advice, guidance, insights, and commentary that each and every reader can put into practice right away. That’s the goal, but it is much easier said than done. In fact, much of the content that is published…
As a blogger, finding the right words can make all the difference. And today, with more than 152 million blogs on the Internet, that difference can determine your success. While every blog post won’t be a home run, you will get better with each word you write. When asked her secret to writing award-winning content, PD…
