If you are ready to break into the eBook publishing arena for your business then you will want to read this article. The opportunities are ripe for businesses to showcase their expertise, but the competition is fierce on Amazon. One of the best ways to stay on top and move toward best-seller status is to…
A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series. This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an easy-to-digest…
By Bryan Kramer Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do these well-known fairytales have to do with marketing? As it…
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be…
One of the best ways for a business to establish credibility and attract more leads in through publishing your own paperback book or electronic eBook. Venturing out on your own can be a daunting, and time-consuming task. That is where hiring a publication consultant or “book shepherd” is very helpful. According to author and coach,…
The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My bobber…
This week I’ve written a lot. I mean, as a blogger, I write everyday. But in the last few days, I did some extra as a contributor, and that makes me always happy. In fact whenever we’re asked to take part in someone else’s project – provided we find it interesting – we feel very…
By Tony Zambito For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a…
Selling with Integrity requires knowing your audience intimately. Taking the time to meet your avatar inside their own minds allows you to be a problem solver for them – a trusted adviser – a go-to solution provider. You offer the most awesome product/service in your sphere! Congratulations! Pat yourself on the back! Be happy! I…
