Even though search engine optimization (SEO) is less than 20 years old, it has evolved quite a number of times and still continues to do so. For example, Google’s search algorithms are updated on a continual basis, bringing changes that brands of all sizes must adapt to, if they want to stay in business. In this article,…
By Danny Brown There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. After all, anyone can read or…
By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park. It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces. Having fun with facial and body gestures to make myself look even more different. Companies today,…
Since 2010 Pinterest is one of the fastest growing social networks for personal use, business, and marketing. Today there are as many as 70 million users from around the world who share information, videos, and images. According to Digital Information World, there are approximately 56% female users on Pinterest leaving 44% for males, and 33%…
Incorporate the Building Blocks of IT into your Social Media Deliverables In my many years in IT, as programmer, analyst and tester, I have found that idiot-proofing systems is paramount. This is a variation on the understood meaning, and probably more than a little unfair to those I sought to build systems to defend against.…
By Brian Fanzo I’m not here to debate if Google Plus is dead or a ghost town but I do know that my favorite aspect of Google plus was without question Google hangouts. I remember when this feature went live back the spring of 2012. Having worked in the social business space for awhile, I…
By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
By Jens-Petter Berget I start writing blog posts with a question in mind. I do this because many times, before I actually start the writing, I have asked myself the same question and I don’t yet have the answer. My quest with the blog post can be to find the answer and share the answer…
Getting found in search is a top priority for any business these days. The right keywords are an essential part of this success, but search terms that are too broad will not get noticed. While using tools like Google AdWords is good practice, your business can go a lot farther by discovering exactly what questions…
By Robert Caruso If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break through the noise. The fact is that it…
