Raymond Morin
September 30, 2015

Generation Z: The Guiding Light of the Digital Age

In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over…


Susan Gilbert
September 28, 2015

Showcase Your Business by Publishing A Book

You’ve worked hard at establishing your business reputation and expertise through great content, and a strong social media presence. Now may be the time to consider publishing a book whether in print, digital format, or both. The benefits of publishing are numerous, including: ●      Increased visibility for more leads and sales ●      Spreading the word…


Jan Gordon
September 27, 2015

11 Steps To Building A Business Relationship

By Wade Harman An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and…


Paolo Fabrizio
September 24, 2015

Why Social Customer Service is a sliding door

Sliding door

Mixed feelings. These are the first words in many people’s mind when it comes to Social Customer Service; a bittersweet cocktail you’ve long awaited for which basically left you a bit disappointed. So, before you ask me the famous 3-letter question [WHY?] here’s my answer: customers know better social media than most companies do. They want to get…


Jan Gordon
September 23, 2015

How To Adapt To The Shifting Consumer Shopping Journey

By Robert Caruso When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be influenced and make purchase decisions through the new…


Jan Gordon
September 22, 2015

The Rising Importance of a Personalised Experience

By Andrew Hutchinson One of the things that businesses need to accept in the new media landscape is that things have changed significantly. No surprises there, right? Everyone knows that media consumption habits have evolved, that the way in which brands reach people is adapting beyond traditional ‘broadcast and hope’ strategies. But what many are…


Susan Gilbert

Why Your Website Visitors Might Pass You By

When your visitors first arrive at your business’s landing page they may keep moving on. Not what you want!  The key is to draw them in right away and get them to stay by using an enticing offer and a clear message that meets their needs. User frustration is usually the cause for a person…


Nicholas Scalice
September 17, 2015

7 SEO Trends You Need to Know Now

Even though search engine optimization (SEO) is less than 20 years old, it has evolved quite a number of times and still continues to do so. For example, Google’s search algorithms are updated on a continual basis, bringing changes that brands of all sizes must adapt to, if they want to stay in business. In this article,…


Jan Gordon
September 16, 2015

12 Ways To Turn a Blog Reader Into a Blog Subscriber

By Danny Brown There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. After all, anyone can read or…


Jan Gordon
September 15, 2015

Look At The World Through The Eyes Of Your Buyers

By Tony Zambito One of my favorite visits as a young person was to the House Of Mirrors at the amusement park.  It fascinated me how the mirrors distorted the way we looked and how they reshaped our faces.  Having fun with facial and body gestures to make myself look even more different. Companies today,…


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