Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It has been a wave of profound changes that have transformed every aspect of our existence, from family life and personal relationships, through entertainment…
One of the most important pages of a business website often doesn’t receive the care and attention it deserves – that is the “About Us” page. Often this is one of the first pieces of content that has been written when your domain was first established, but can become a literal ghost town that is…
How To “Put a Ring On It” and Transform Your Followers Into Brand Advocates Ask any social media consultant the question that they hear most often, and they’ll undoubtedly respond with “How do I get more followers?” Second runner up is something usually akin to “How do I get my followers to tell their friends…
Q1. Why should we add social to our customer service channels? Q2. What are the costs/benefits of such choice? Q3. Shall we re-arrange our customer service structure? These are 3 of the most frequently asked questions by customer service directors. I understand their feelings, since integrating new channels such as social networks is not simple,…
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then…
Who controls your narrative? Odd question to ask a business, I agree. Yet most business owners would say that either they or their CEO is the voice of their company. It is true that up to 10 years ago, business owners controlled their own story. They controlled the image of their business and could…
If your business is looking to attract more followers on Twitter and then a new development may help. As the social network aims to make the platform more attractive the mainstay 140 character limit could soon expand. Quick tweets, retweets, and replies are attractive to users on Twitter, which allows them to creatively use hashtags,…
Earlier this year, I traveled to Boston for HubSpot’s INBOUND conference. One thing that struck me was a recurring theme that several of the speakers hit on. They kept saying that marketers need to be careful not to over-automate. In other words, they said we need to keep the human side of marketing alive. For social…
A fresh deck of 10 well researched, clearly articulated, thought leading blog articles on topics your business has expert knowledge on, could translate to a year’s worth of blog and social media posts, Fact Sheets, downloadable PDFs, eBooks and newsletter material. Add a few well produced infographics and videos, and you have just created a…
By Brett Relander In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing…
