Nicholas Scalice
November 20, 2015

5 Essential Social Media Marketing Tools

Many professions are defined – at least in some small way – by the tools connected to the trade. Carpenters, for instance, bring to mind hammers, nails, and power tools. Stethoscopes characterize doctors almost too often, and there is a deep connection between police officers and their guns, badges, and handcuffs. But what about social…


Robert Caruso
November 18, 2015

How To Make B2B Content Marketing Effective

B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are currently deploying content marketing. Unfortunately, their results vary greatly. Only about one-third said “their use of content marketing is effective”, while…


Brett Relander
November 17, 2015

5 Metrics to Measure Influencer Marketing

In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can…


Susan Gilbert
November 16, 2015

How to Make Pinterest Work for Your Business Marketing

Since 2010 Pinterest has continually and quickly risen to one of the top social networks with more than 70 million active users worldwide. Not only are images and videos a big hit, but content from blogs as well. According to an article on Business Insider, men are becoming increasingly interested in participating on Pinterest with…


Julie Pearce
November 15, 2015

Bulletproof Content Marketing

Within the space of one week I had two friends independently greet me, almost identically. It went a little like this: “Sorry, you enjoy a wine, but I can’t, I’m in keto right now…” In what? ‘Keto’ hasn’t made it to the Oxford dictionary. But it will… Speaking the language What had I missed? What…


Andrew Hutchinson
November 12, 2015

Influencer Marketing: One Voice Can Make A Difference

Sometimes, the way we think about influence is wrong. Or not wrong, but maybe our perception of what influence is isn’t quite correct. Generally, when you think of what influences you or what influences those around you, you think of movements, of shifts in sentiment based on experiences and inputs, and those shifts – at…


Michael Brenner
November 11, 2015

Can You Do Content Marketing With No Budget?

And 15 More Content Marketing Questions Answered . . . I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I…


Tony Zambito
November 10, 2015

How B2B Marketers Can Help Buyers Achieve Their Goals

Many CMOs today are faced with a dilemma.  As digital interactions and media become more intertwined into everyday life, marketers need to respond.  Respond with content and media that fits into the new world of digital commerce.  Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as…


Susan Gilbert
November 9, 2015

5 Tips to Creating a Successful Email Campaign

Email marketing is still an important strategy for building your business online.  This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can create successful email campaigns that generate more…


Jennifer Hanford
November 8, 2015

3 Social Media Pet Peeves You Need To Avoid!

Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m talking about, because we all have a pet peeve…or more than one. Or many of them. One of…


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