SEO strategies changed once search algorithms adopted conversational style queries and we now have a new generation how people search and the SERPs (search engine result pages) dish up the results. Both social media and mobile have allowed consumers to take the lead when it comes to how information is found. As new platforms such…
If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic. At the same time…
Now that 2016 is well under-way, it’s a great time to take stock of take stock of the social media landscape and look ahead to the endless possibilities of the future. You’ve seen all the “success stories” – talking about their exponential growth, sure-fire tricks, and guaranteed business propulsion tactics. Why can’t you do that?…
This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How inexperienced she was as a chef. She told SFGate.com… “I learned to cook when I first tasted what passed for Thai food here in the States. Before…
There is one word that comes to mind when you think about developing new content: Creativity. In order to stand out from the crowd, you need a different angle. And that need not be limited only to the ideas you get or the way you present them. The tools you use in all aspects of…
A well-planned content marketing strategy can bring significant growth for your business online. This includes combining social media, search engine marketing, and blogging for more leads and sales. Original articles that meet the needs of your audience combined with the right connections are just the beginning to a successful strategy. According to a study by…
My first encounter with social media was a long time ago. My first account wasn’t on Facebook or Twitter…it was on Myspace, and this was long before it became a music platform. When Facebook first showed up on the scene I laughed. This site will never take off, I thought. Well, as you can plainly see,…
Quality Assurance. Sounds scary and expensive (and very boring), doesn’t it! Fear not! In this article, I’ll break down what QA entails and show you why aspects of it relate to you and can be important for your business. A little later, I will discuss the various types of QA Tests and simple ways that…
One of the key ways a small business can both differentiate themselves and also gain a competitive advantage over bigger businesses is relatively simple—providing great customer service. And that doesn’t have to be complicated. The reality is that what customers want is pretty simple: They want to be heard, they want their issues understood, and…
Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once…
