There is one word that comes to mind when you think about developing new content: Creativity. In order to stand out from the crowd, you need a different angle. And that need not be limited only to the ideas you get or the way you present them. The tools you use in all aspects of…
A well-planned content marketing strategy can bring significant growth for your business online. This includes combining social media, search engine marketing, and blogging for more leads and sales. Original articles that meet the needs of your audience combined with the right connections are just the beginning to a successful strategy. According to a study by…
My first encounter with social media was a long time ago. My first account wasn’t on Facebook or Twitter…it was on Myspace, and this was long before it became a music platform. When Facebook first showed up on the scene I laughed. This site will never take off, I thought. Well, as you can plainly see,…
Quality Assurance. Sounds scary and expensive (and very boring), doesn’t it! Fear not! In this article, I’ll break down what QA entails and show you why aspects of it relate to you and can be important for your business. A little later, I will discuss the various types of QA Tests and simple ways that…
One of the key ways a small business can both differentiate themselves and also gain a competitive advantage over bigger businesses is relatively simple—providing great customer service. And that doesn’t have to be complicated. The reality is that what customers want is pretty simple: They want to be heard, they want their issues understood, and…
Stop and think for a moment. What would you say is the most important thing to ensure career success? Is it your impressive range of product knowledge for your industry? Perhaps it’s your ability to grow your client’s social presence? While those skills are impressive, as a marketer (as in life) there’s really only once…
Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…
If you ask any event professional about the current state of events, tradeshows and conferences, they’ll tell you that business has never been better. Why is this? Because people still enjoy meeting and talking with others “in person.” Offline events also provide excellent opportunities for networking and learning from the experts within their industry. For…
When brands decide to integrate social networks within their customer service, they have to consider some operational implications. Definitely one of the Hamletic questions is: “shall we handle social conversations internally, or would it be better outsource them?” Of course there is no black or white. However, if you opt in for outsourcing, be aware that…
There is a new strategy that baffles some people in social media. It isn’t cheating either, psychology is something that has been around as long as we have been smart enough to acknowledge that its there. You use psychology every day too. You may not realize it, but it’s there, hiding in the shadows of…
