In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include…
Is your business inundated with unsolicited messages on LinkedIn? You’re not alone, and most likely you’ve passed over these InMails. This gives us pause to think about how we should be sending out our own communication to our network. In fact, the more like a sales pitch our message appears, the less chances of it…
Color is one of the most important elements of a corporate identity. Choice of color affects all promotional efforts of a company. In this regard, it is best is to adhere to a scientific approach rather than rely on your own preferences. Inflexibility when choosing a color gamut can spoil the design, nullify all the…
One of the most exciting and frightening things in the business world is implementing new ideas. You can crunch numbers, consult experts and run simulations forever, but you can never be sure if new ideas are going to work in your business until you try them. So then, what if your latest brainstorm turns out to be…
The business marketplace has never been so competitive and saturated. During the last decade alone we have experienced the biggest shift in history. In a recent article for Curatti, I talked about the emotional era. I was quite blown away at the immense amount of inquiries received from different individuals. Many validated my perspective on…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] How do you determine which content marketing practices are best for your E-commerce business? Well, you can begin by looking at other successful brands to see what they are doing now, and what they’ve learned along the way. There’s no single content marketing plan that works for every business, but the following…
The goal of writing your business book is most likely to build influence; as well as, educate your brand audience. After formulating a solid outline and completed manuscript the next step is fine tuning through copy editing. In order to protect your reputation and produce the best work possible it is well worth the investment…
You have poured in thousands of dollars in designing that perfect website. You are spreading the word about your business each and every channel and through every medium possible. You are getting a lot of traffic on your website also. But majority of them check your site and move on. Do you know why? Probably,…
Clients don’t see businesses as departments. They see the cohesive front that a business may call its “face.” When businesses earn a sale, the only expectation a customer has is that their needs with respect to the product will be met. Unfortunately, many business departments operate in silos, away from each other, and without cohesion.…
We are living through the best years of human history. A world where technology continues to evolve and digital as a whole is an essential part of our lives. An era heavily driven by digital technology, content, and social influence. Content particularly though, plays a dominant role within the digital marketing mix. Something that consumers…
